Digital Transformation Insights

Mon, 17 Oct 2016

Powering the Omnichannel Personalization Engine: Big Data, a 360° Perspective, and a Mobile-First Attitude

By Srinivas Balasubramanian, Co-founder and CEO, Photon


Most companies fail in matching the experiences they deliver with what their customers expect. And that’s off-putting. But given the benefits of omnichannel personalization, it’s worth trying to learn from the few Fortune 500 brands who’ve got their personalization tactics right

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Thu, 29 Sep 2016

Omnichannel Personalization for Retail & Consumer Brands

Omnichannel Personalization

Omnichannel personalization is key to winning intent-rich moments in the customer journey and cultivating brand loyalty.

In a channel-hopping, brand-shifting economy, customer loyalty is the direct outcome of a deep, thoughtful customer experience strategy. Retailers that truly personalize and contextualize offers to individuals can drive more than 2 times improvement in customer loyalty, according to IDC. Personalization technologies make lasting customer loyalty possible through unique and valuable customer experiences powered by a deep understanding of customer needs and motivations.

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Thu, 29 Sep 2016

Omnichannel Retailing Lessons for the Holiday Season


The 2015 holiday season set some impressive new records:

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Wed, 31 Aug 2016

Boost Omnichannel Experiences with Content & Commerce Integration

Integrate Web Content Management (WCM) and eCommerce platforms to unify brand story and purchase experience


Many brands suffer from “two site” syndrome that results in a frustrating and fragmented customer experience. The operation of separate content and e-commerce silos force customers to jump between sections in the website during “explore” and “buy” phases.

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Wed, 31 Aug 2016

Top 7 Benefits of Omnichannel Personalization

Perfect omnichannel experiences are not just delivered seamlessly across all channels but are also consistently personalized for the individual consumer based on the user context, time, journey, browse history, situational and social data, and so forth.

But do personalized omnichannel experience drive better customer engagement, revenue, conversion, order value, and customer loyalty? Check for yourself to decide how consumers reward omnichannel personalization.


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Thu, 28 Jul 2016

5 Essential Steps to Improve Omnichannel Security

Top_5_steps_to_evolve_into_a_CYBERSECURITY_leader.jpgGiven that the rapid expansion in use of digital technologies also expands the attack surface, successfully managing security risks in omnichannel devices is a constant battle for CIOs and CISOs. Here are five essential steps to turn security risks into rewards by improving your omnichannel security:

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Mon, 25 Jul 2016

The Rise of Chatbots and Conversational Interfaces

Cortana, Siri and Facebook Messenger as Intelligent Assistants or Chatbot.jpg

Bots Are the Next Big Thing in Brand Engagement and CX

Enter the chatbots! And a tantalizing new generation of cognitive digital experiences is possible. Need a ride? Search for Uber in Facebook Messenger, simply tap the car icon, and you’re on your way. Want a pizza? Just send a tweet or Facebook message to your favorite pizzeria. Tell the chatbot you want pepperoni on it. Or bacon. Or anything you like. Simplifies life for consumers, doesn’t it?

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Thu, 14 Jul 2016

A Brief History of APIs & Microservices [Infographic]

Microservices have stirred a wave of change in enterprise efforts to achieve better service-software architectures, and digital leaders are rushing to capitalize on them for building great digital experiences.

APIs_and_Microservices-Learn_more.jpgUsing microservice architecture, omnichannel APIs remove the complexities of underlying systems to help in building truly seamless and scalable front-end experiences. APIs play a critical role in digital business transformation by helping companies go to market quickly. And by creating custom APIs, some firms have established new ecosystems, scaled up, and disrupted an entire market.

But how did software architecture evolve from traditional, monolithic applications to flexible, decoupled modules?

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Wed, 29 Jun 2016

Are You OmniChannel? Gear Up For OmniSecurity

With cyber attacks costing businesses between $400 and $500 billion a year, visibility into application, cloud, network, data center, and mobile risks has never been more critical. As cloud computing, mobility, big data, social technologies, and the Internet of Things are reshaping businesses, the risk of data breaches continues to rise at alarming rates. In 2015, 38% more security incidents were detected than the year before, according to a PwC report.

From the CISO and CIO perspective, security is paramount in an omnichannel scenario, while for CMOs and Line-of-Business leaders, omnichannel success calls for winning customers’ digital moments via superior customer experience, increasing number of payment methods, devices, and fulfillment options—all of which expands the attack surface and creates more risk than ever before.

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Thu, 23 Jun 2016

Top 5 Reasons Why Security Transformation is Critical to Your Omnichannel Plan

Ransomware, denial-of-service attacks, jailbreak, zero-day attacks, man-in-the-middle attacks, headless worms, ghostware. The language of cyber attacks can incite fear — which seems appropriate given that it is costing businesses between $400 and $500 billion a year.

Here are the top five reasons why omnichannel security must be your priority:Top 5 reasons security transformation omnichannel

  1. As businesses rush to build omnichannel capabilities they widen the attack surface, introduce new risks and vulnerabilities by exposing 
    sensitive corporate and customer data via websites, mobile apps, mobile wallets, digital payments, wearables, kiosks, in-store, social, mobile, cloud, IoT, big data analytics, partners, and suppliers.
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Wed, 15 Jun 2016

Digital Strategy: Mobile-first means API-first

By Srinivas Balasubramanian, Co-founder and CEO, Photon

Digital Strategy: Mobile-first means API-first

Convergence of megatrends like cloud platforms, mobile apps, and the IoT devices has made interconnectedness a precondition for digital business success. By allowing one-to-many and many-to-one loose coupling between systems, APIs enable the interconnectedness and business agility demanded by the always-on, always-connected customers and are quickly proving their value as a game-changing strategic business tool.

Photon’s foundational team had realized the business value of APIs in 1998 when we had founded Infravio, one of the world's leading SOA Infrastructure companies that wrote several standards in the SOA Governance and API Management space and was acquired by webMethods in 2006. Leveraging the deep understanding of enterprise middleware we gained from those roots, Photon today builds award-winning omnichannel presences for some of the biggest brands, including 34 of the Fortune 100 companies.

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Tue, 31 May 2016

Content-driven E-commerce Experiences: The New Revenue Engine

E-commerce and Content Management Systems have traditionally been segregated platforms with different processes and focus. As a result, many brands and businesses today suffer from ‘Two-Site Syndrome,’ where their “discover” and “explore” phases of the customer journey are disconnected from the “buy” phase, leading to a fractured digital experience.

Today, the desire for truly consistent omnichannel experiences has rendered the “old way” of creating content for a single channel futile. Serving integrated, evolved, and consistent content to commerce experiences to win the love, loyalty, and wallet share of the digitally-distracted consumer has become the new holy grail. This lofty aim calls for successful integration of e-commerce and content management platforms.

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Mon, 16 May 2016

Drive Growth with Omnichannel Customer Experiences [Podcast]

For most consumer-facing brands delivering hyper-personalized omnichannel experiences to their customers is not an easy task. That’s because building superior omnichannel experiences means putting the customer at the center of the overall experience. Below are the three areas critical for a winning customer experience design:


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Wed, 24 Feb 2016

Infographic on Forrester, IDC and Gartner Predictions

Analysts predict that today's personalized experiences and multidiscipline CX strategies will lead to more immersive omni-experiences, greater capacity, and even savings through embedded cognitive services. Learn more in this infographic — and contact Photon's omnichannel experts to accelerate your brand's transformation!

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Wed, 24 Feb 2016

Looking Beyond Agile: the Lean Revolution


Lean Software Development, a pro-lean culture emerging from within the Agile community, is an equally radical shift as the transition from Waterfall to Agile Development model. Seeking incremental waste reduction and value enhancement, the Lean methodology applies principles of lean manufacturing to optimize the whole IT value stream, and create desired outcomes: improved time to market, efficiency, quality, and most importantly developer engagement.

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Posted by Marketing Team on 10:34

Labels: agile, lean

Tue, 20 Oct 2015

Scratch the Surface (Pro) & You See Microsoft’s Got Its Mojo Back

Microsoft Windows 10 Devices Announcement Summary and Implications for You

By Srinivas Balasubramanian, Co-founder and CEO, Photon

Stop everything! Peel yourself off of that story on Kelly Ripa at Starbucks and give yourself leave to skip the broadcast of yet one more primary debate. And pay attention. Microsoft’s back!

Whether it was the soporific launch of .Net and like products or Ballmer’s comical attempts at forcing developer excitement or scraping celebrity dust, Microsoft events of the past typically lacked spunk.

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Wed, 30 Sep 2015

Next-gen Automobile Sees Breathtaking Pace of Innovation & Investment

By Srinivas Balasubramanian, Co-founder and CEO, Photon



At PhotonWorld 2015, at other forums and in his CTO Blog, co-founder and CTO of Photon, Mukund Balasubramanian has been exhorting Chief Digital Officers and Chief Information Officers at our clients to mind the post-mobile, multi-touchpoint world we are arriving at and the importance of being active across all emerging digital touchpoints for brand relevance.

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Sun, 20 Sep 2015

Apple "Hey Siri" Event Announcements and Implications


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Posted by Marketing Team on 05:18

Labels: apple, ios9

Thu, 10 Sep 2015

The Rise Of Apple Watch


At the time of the launch of Apple Watch, Photon’s CTO had predicted in the blog that the Apple Watch will be a game changer for the wearables category, just as the iPhone was for mobile phones. Now there are 4 more industry data points that reinforce our prognosis.

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Tue, 01 Sep 2015

Lone Voice Turns Chorus - ERP Generation IT Architectures Won’t Cut It for Digital

By Srinivas Balasubramanian, Co-founder and CEO, Photon

Interviewed in July after SAP’s annual user event SAPPHIRE, SAP Europe President Franck Cohen stated the obvious: “I think there is a trend for digital.” More tellingly, Franck acknowledged that SAP’s large system integrator partners need new skills and that “it is much easier for them to continue to sell consulting hours on SAP Financials”

Over the last twenty years, ERP systems from SAP and Oracle have dominated the budget and architecture of IT in large corporations. As a result, we see the following outcomes:

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