Digital Transformation Insights

Thu, 09 Aug 2018

Infographic: How Personalization Drives Superior CX

Omnichannel Personalization

Supporting a consistent customer journey across digital channels is imperative. As a result, enterprises across the globe are accelerating their digital transformation initiatives to offer unified digital experiences. With advancements in digital technologies—such as artificial intelligence, augmented reality, virtual reality, and Internet-of-Things—and increasing demand of hyper-personalized customer experiences, personalization has become an integral part of digital commerce. Read More
Thu, 05 Jul 2018

How Digital Transformation Affects the CPG Industry

CPG Blog Banner 

Digital disruption impacts every aspect of business—from communicating with your customers to reinventing business models, to creating new products or entering new markets. Today 89% of enterprises intend to adopt or have already adopted a digital-first business strategy in order to truly transform their business. The drivers of digital growth have undergone a rapid and massive transformation where disruptors have created new business models based on an agile operating structure that successfully engages in a larger ecosystem by unlocking new sources of value.

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Fri, 01 Jun 2018

Infographic: The History of Digital Transformation in the CPG Industry

CPG history blog

Today 89% of enterprises intend to adopt or have already adopted a digital-first business strategy in a bid to deliver powerful omnichannel customer experiences. CPG, which was slow to adopt digital, seems to have reached the digital tipping point with new digital players redefining customer experiences and acquiring significant market share. Digital innovation is rapidly transforming CPG companies in a number of ways, including how they are building their brand presence, engaging with their customers, creating new business models, and innovating new products or service offerings enabled by digital technologies. In this scenario, transforming from a traditional CPG company into a digitally native one has become critical for every CPG player.

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Wed, 30 May 2018

Google Realizes the Power of AI in its Google I/O 2018

Google i/o 2018 blog

The last decade was about a Mobile-first world where smartphones were leveraged to improve customer experiences and increase brand engagement. For the next decade, the shift will be towards AI interfaces as customer engagement moves beyond a Mobile-first approach. In today’s digital age, customers are on their smartphones 24/7. To keep up with these trends, Google recently organized Google I/O 2018, an annual developer conference, and bolstered its innovation drive to use AI technologies, machine learning and natural language processing to power new digital experiences.

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Posted by Arun Agrawal on 09:15

Labels: Google IO

Wed, 16 May 2018

Infographic: How Digital Transformation is Redefining CPG Industry

CPG

Digital has emerged as a driving force behind what is possible, connecting enterprises with a new generation of customers like never before. According to Gartner, 50% of CEOs expect their industry will undergo a substantial transformation or be unrecognizable by 2020. This makes digital transformation imperative for all businesses, whether Automotive, Logistics, CPG, Finserv, Retail, Travel & Hospitality or Healthcare.

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Fri, 16 Feb 2018

Six Reasons Why Digital Transformation is Inevitable in 2018

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We are heading into an unprecedented time in information technology with new digital realities continuing to accelerate. Latest digital technologies such as Artificial Intelligence, Augmented and Virtual Reality Solutions, Internet-of-Things, Automation, Mobile & Cloud First, APIs and Microservices are set to drive one of the biggest changes since the advent of the iPhone. In the year 2018, enterprises will not return to their sins of the past by launching separate and domain specific initiatives. Instead, they will adapt digital at the core of every business process and old traditional businesses will transform into new digital enterprises.

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Fri, 16 Feb 2018

Infographic: How Digital Continues to Disrupt

How Digital continues to disrupt

Digital transformation happens everywhere and is imperative for all businesses. Digital has emerged as the driving force behind what is possible, connecting the enterprise with customers like never before. It is reshaping human lives and is constantly redefining the way customers interact with businesses. The risk of digital disrupting business process is serious. It is an ideal time for enterprises to adapt digital at the core of their business processes and embrace mobile-first, cloud-first and AI-first approaches to deliver new standards of digital experiences.

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Tue, 09 Jan 2018

Reinvision the CPG Industry with Augmented Reality

Rethink CPG industry with Augmented Reality

The consumer packaged goods (CPG) industry is undergoing a major transition as next generation of customers are becoming major drivers of new digital experiences through omnichannel retailing, eCommerce and mobile platforms. Based on increasing demand, CPG companies have to create new products leveraging the next generation of digital technologies to deliver hyper-personalized customer experiences. The key to creating a digitally transformed CPG company is to build upon new business strategies to define and execute new construct of capabilities. This allows CPG companies to powerfully engage with customers, integrate digital at the core of their business and ideate new business models including new services and products.

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Thu, 14 Dec 2017

Infographic: The State of Guest Experiences in Restaurants

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Leading Fortune 500 companies are investing in key digital technologies to automate business processes in order to improve their customer experiences. To remain competitive in today’s digital age, restaurants need to effectively analyze and respond to the proliferation of consumer’s digital devices, to anticipate their preferences and deliver an inspiring guest experience. Restaurants need to adapt to the latest digital technologies, adopt digital at the core of their business processes and embrace artificial intelligence, cloud-first and mobile-first approaches to invent, develop and deliver new standards of customer experiences.

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Wed, 29 Nov 2017

Five Digital Trends Revolutionizing the Restaurant Industry

Digital Trends in Restaurant Industry

 

To remain competitive in today’s digital age, restaurants need to effectively take inspiration to analyze and respond to latest digital trends in order to deliver highly-personalized guest experiences. From mobile-first to AI-first, a wide range of emerging digital technologies are set to transform restaurant-guest interactions. The end-to-end dining experience from touch-screen tablets to ordering through a chatbot, and from mobile tracking to guest loyalty, restaurants have transformed from traditional to digital operations. The emergence of promising new digital technologies such as Artificial Intelligence, Mobile and Cloud-First, APIs and Microservices, Augmented and Virtual Reality intertwined with data is transforming how restaurants operate to deliver great guest experiences.

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Mon, 30 Oct 2017

How Augmented Reality can improve customer experience

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From mobile-first to AI-first, a wide range of emerging digital technologies are set to transform how brands interact with their customers. Virtual reality (VR) and Augmented reality (AR) are the latest technologies to be heralded as game-changing, offering businesses the prospect of creating new, immersive customer experiences. Augmented reality is quickly becoming an important technology in the enterprise, thanks to the launch of iPhone X packed with augmented reality features. By 2019, AR, VR, and mixed reality solutions will be evaluated and adopted in 20% of large-enterprise businesses, predicts Gartner.

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Posted by Michael Levine on 12:39

Labels: CX, AR

Wed, 27 Sep 2017

The Era of Voice and Visual

The Era of Voice and Visual : Next frontier in digital disruption

In the era of digitization, voice and visual have begun to take over as a main channel of communication between retailers and consumers as the concept of typing slowly diminishes.  

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Fri, 15 Sep 2017

New iPhones make Augmented Reality a Mainstream Reality

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Apple packed its latest iPhone X with augmented reality, betting the evolving technology will change the course of mobility across the globe. With the intention of bringing augmented reality technology to the masses Apple unveiled three new smartphones citing it to be the best way for consumers to interact with AR apps.

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Fri, 28 Jul 2017

Prepare for the Next Big Shift in Digital - Moving from Mobile-First to AI-First

Moving from Mobile-First to AI-First

 
Artificial Intelligence (AI) is developing faster than the speed of light. From SIRI to self-driving cars, Artificial Intelligence and Machine Learning are unlocking capabilities that were unthinkable only a few years ago.
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Fri, 30 Jun 2017

Using Geofencing to Interact with Customers to drive Engagement

Using Geofencing to interact with customers to drive engagement

As of 2017, there are an estimated 2.32 billion smartphone users, out of which 80% of shoppers use their smartphones to purchase products. In an age of digital transformation, the retail and financial industries have turned to geofencing to target a wider audience and increase their businesses. Using GPS, RFID (Radio Frequency IDentification), wifi or Bluetooth, geofencing establishes a geographic virtual perimeter around a specific location like that of a retail store.

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Tue, 30 May 2017

A Historical View Of Chatbots

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The advent of voice and chat is a significant point in the digital timeline, representing the big shift in UX and behavior since the introduction of smartphones. Chatbots are one of the hottest trends in the world of artificial intelligence and machine learning. Implementation of chatbots across industries has brought us to the beginning of a new era in the technology: “The Era of Conversational Interface.

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Thu, 27 Apr 2017

Converting Browsers to Buyers - Top 5 Searchandising Secrets

Top 5 Best Practices for Searchandising success 

Search can be your one and only interaction with a customer. Make it count.

Incorporating user data, deploying Smart search and discovery functionalities like auto-complete, visual search, self-learning searches can help you create personalized search results and a highly profitable customer experience (CX) without retooling the front end. Searchandising a.k.a. fusing site-search and navigation with merchandising can boost sales, conversion rates, and Average Order Value (AOV). Searchandising can make or break your Ecommerce experience.

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Tue, 28 Mar 2017

Infographic: The State of Chatbots

Chatbots can not only understand their users but also constantly learn, predict, and adapt to create highly accurate, personalized offerings for customers. Fueling its growth are the explosion of messaging apps, social media, mobility, cloud, the Internet of Things, and landmark breakthroughs in artificial intelligence (AI) techniques like machine learning, natural language processing, and neural networks.

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Fri, 24 Feb 2017

The Progression of APIs and Microservices

From proprietary, ad hoc solutions (EAI) to open protocols (SOA & API), to increasingly secure microservices, enjoy the four-era history of modular APIs—and the disruptive companies that leveraged their potential.

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Fri, 24 Feb 2017

Digital Speed is Re-engineering Traditional IT

For nearly a decade, CIOs and IT leaders have experimented with two-speed IT to drive business agility, only to discover that two-speed IT had more downsides than upsides. The process improvement they expected in delivery and collaboration was hard to come by.

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Pull the Plug on Two-Speed IT

 By decoupling the management of customer-centric front-end systems from the transaction-oriented back-end systems, two-speed IT architecture allowed companies

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