Digital Transformation Insights

Thu, 27 Apr 2017

Converting Browsers to Buyers - Top 5 Searchandising Secrets

Top 5 Best Practices for Searchandising success 

Search can be your one and only interaction with a customer. Make it count.

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Tue, 28 Mar 2017

Infographic: The State of Chatbots

Chatbots can not only understand their users but also constantly learn, predict, and adapt to create highly accurate, personalized offerings for customers. Fueling its growth are the explosion of messaging apps, social media, mobility, cloud, the Internet of Things, and landmark breakthroughs in artificial intelligence (AI) techniques like machine learning, natural language processing, and neural networks.

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Fri, 24 Feb 2017

The Progression of APIs and Microservices

From proprietary, ad hoc solutions (EAI) to open protocols (SOA & API), to increasingly secure microservices, enjoy the four-era history of modular APIs—and the disruptive companies that leveraged their potential.

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Fri, 24 Feb 2017

Digital Speed is Re-engineering Traditional IT

For nearly a decade, CIOs and IT leaders have experimented with two-speed IT to drive business agility, only to discover that two-speed IT had more downsides than upsides. The process improvement they expected in delivery and collaboration was hard to come by.

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Pull the Plug on Two-Speed IT

 By decoupling the management of customer-centric front-end systems from the transaction-oriented back-end systems, two-speed IT architecture allowed companies

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Wed, 25 Jan 2017

Digital Transformation Predictions for 2017

From the tsunami of Pokémon Go, which made augmented reality mainstream overnight, to the explosion of chatbots taking orders for brands, large and small — 2016 proved to be more exciting and disruptive than the year before.

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With the integration of digital technology into every aspect of business, digital transformation has become the key strategic thrust for most CEOs, CTOs, and CIOs. The global investment in digital transformation is expected to reach $2.2 trillion in 2019, almost 60% more than in 2016.

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Wed, 25 Jan 2017

How Banks are Re-engineering the Customer Journey

How Banks are Re-engineering Customer Journey

Look around and digital transformation is occurring everywhere. In the past 4 years, the financial services industry has seen an unprecedented pace of innovation:

  • Comprehensive mobile banking UX
  • Biometric mobile banking authentication
  • Competitive branchless banking
  • Social payments (P2P transfers and online purchases)
  • NFC and RFID-based contactless payments
  • Progress towards a cashless society through digital wallets
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Wed, 21 Dec 2016

Omnichannel Personalization in Banking & FinServ Companies

Financial services companies must put personalization technologies at the heart of their customer engagement and digital strategies to deliver the richer and more personalized digital banking experiences that customer want – and deserve.

Omnichannel Personalization in banking & FinServ Companies

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Wed, 21 Dec 2016

From Big Data Insights to Omnichannel Experiences: Valuable Lessons from Fortune 500 Omnichannel Brands

By Srinivas Balasubramanian, CEO at Photon

From Big Data Insights to Omnichannel Experiences

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Thu, 17 Nov 2016

Holiday Survival Checklist for Retailers

Holiday Survival Checklist for Retailers

November 11, celebrated as Singles’ Day in China, proved to be the world's biggest online shopping event with Alibaba alone raking in almost $18 billion in just a day! In the US, online shopping on Black Friday is forecasted to soar 11.3% YoY and pass the $3 billion mark for the first time, while Cyber Monday is all set be the largest revenue day of the holiday season, with an expected $3.36 billion in revenue. During the 2016 holidays, US retail e-commerce sales are predicted to jump to $94.71 billion, and digital sales are set to surpass 10% of total retail for the first time. And of course, the mobile phone will be the No. 1 platform for browsing.

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Tue, 15 Nov 2016

Turn Omnichannel Security into a Digital Differentiator: 4 Fortune 500 Examples

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Everyone wants to get the omnichannel customer experience right. That includes the right availability, performance, and scalability too. But earlier this year, the Panama Papers data breach taught us something crucial: Failing to secure that digital experience for your consumers can result in something much worse than Twitter shame. You could be looking at reputation damage, proprietary data loss, financial loss, and lawsuits.

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Wed, 26 Oct 2016

PhotonWorld Predictions: Did We Hit the Mark?

On November 3rd, 2016, nearly 200+ CxOs and omnichannel experts from Fortune 500 companies like Walgreens, Toys”R”Us, Keybank, Nationwide, and L’Oréal will gather at PhotonWorld 2016 to size-up high stake opportunities for digital innovation and success. The attendees will leverage our predictions on the next critical shifts in consumer behavior and omnichannel trends to bet on in the next 12 months.

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Wed, 26 Oct 2016

Build a Successful Omnichannel Loyalty Strategy

Customer loyalty strategies are core to highly successful omnichannel experiences — those that don't just deliver against baseline customer expectations but proactively build value and loyalty into every facet of the complex, modern customer journey.

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Mon, 17 Oct 2016

Powering the Omnichannel Personalization Engine: Big Data, a 360° Perspective, and a Mobile-First Attitude

By Srinivas Balasubramanian, Co-founder and CEO, Photon

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Most companies fail in matching the experiences they deliver with what their customers expect. And that’s off-putting. But given the benefits of omnichannel personalization, it’s worth trying to learn from the few Fortune 500 brands who’ve got their personalization tactics right

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Thu, 29 Sep 2016

Omnichannel Personalization for Retail & Consumer Brands

Omnichannel Personalization

Omnichannel personalization is key to winning intent-rich moments in the customer journey and cultivating brand loyalty.

In a channel-hopping, brand-shifting economy, customer loyalty is the direct outcome of a deep, thoughtful customer experience strategy. Retailers that truly personalize and contextualize offers to individuals can drive more than 2 times improvement in customer loyalty, according to IDC. Personalization technologies make lasting customer loyalty possible through unique and valuable customer experiences powered by a deep understanding of customer needs and motivations.

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Thu, 29 Sep 2016

Omnichannel Retailing Lessons for the Holiday Season

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The 2015 holiday season set some impressive new records:

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Wed, 31 Aug 2016

Boost Omnichannel Experiences with Content & Commerce Integration

Integrate Web Content Management (WCM) and eCommerce platforms to unify brand story and purchase experience

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Many brands suffer from “two site” syndrome that results in a frustrating and fragmented customer experience. The operation of separate content and e-commerce silos force customers to jump between sections in the website during “explore” and “buy” phases.

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Wed, 31 Aug 2016

Top 7 Benefits of Omnichannel Personalization

Perfect omnichannel experiences are not just delivered seamlessly across all channels but are also consistently personalized for the individual consumer based on the user context, time, journey, browse history, situational and social data, and so forth.

But do personalized omnichannel experience drive better customer engagement, revenue, conversion, order value, and customer loyalty? Check for yourself to decide how consumers reward omnichannel personalization.

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Thu, 28 Jul 2016

5 Essential Steps to Improve Omnichannel Security

Top_5_steps_to_evolve_into_a_CYBERSECURITY_leader.jpgGiven that the rapid expansion in use of digital technologies also expands the attack surface, successfully managing security risks in omnichannel devices is a constant battle for CIOs and CISOs. Here are five essential steps to turn security risks into rewards by improving your omnichannel security:

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Mon, 25 Jul 2016

The Rise of Chatbots and Conversational Interfaces

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Bots Are the Next Big Thing in Brand Engagement and CX

Enter the chatbots! And a tantalizing new generation of cognitive digital experiences is possible. Need a ride? Search for Uber in Facebook Messenger, simply tap the car icon, and you’re on your way. Want a pizza? Just send a tweet or Facebook message to your favorite pizzeria. Tell the chatbot you want pepperoni on it. Or bacon. Or anything you like. Simplifies life for consumers, doesn’t it?

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Thu, 14 Jul 2016

A Brief History of APIs & Microservices [Infographic]

Microservices have stirred a wave of change in enterprise efforts to achieve better service-software architectures, and digital leaders are rushing to capitalize on them for building great digital experiences.

APIs_and_Microservices-Learn_more.jpgUsing microservice architecture, omnichannel APIs remove the complexities of underlying systems to help in building truly seamless and scalable front-end experiences. APIs play a critical role in digital business transformation by helping companies go to market quickly. And by creating custom APIs, some firms have established new ecosystems, scaled up, and disrupted an entire market.

But how did software architecture evolve from traditional, monolithic applications to flexible, decoupled modules?

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