Digital Transformation Insights

The last decade was about a Mobile-first world where smartphones were leveraged to improve customer experiences and increase brand engagement. For the next decade, the shift will be towards AI interfaces as customer engagement moves beyond a Mobile-first approach. In today’s digital age, customers are on their smartphones 24/7. To keep up with these trends, Google recently organized Google I/O 2018, an annual developer conference, and bolstered its innovation drive to use AI technologies, machine learning and natural language processing to power new digital experiences.

Digital has emerged as a driving force behind what is possible, connecting enterprises with a new generation of customers like never before. According to Gartner, 50% of CEOs expect their industry will undergo a substantial transformation or be unrecognizable by 2020. This makes digital transformation imperative for all businesses, whether Automotive, Logistics, CPG, Finserv, Retail, Travel & Hospitality or Healthcare.

The consumer packaged goods (CPG) industry is undergoing a major transition as next generation of customers are becoming major drivers of new digital experiences through omnichannel retailing, eCommerce and mobile platforms. Based on increasing demand, CPG companies have to create new products leveraging the next generation of digital technologies to deliver hyper-personalized customer experiences. The key to creating a digitally transformed CPG company is to build upon new business strategies to define and execute new construct of capabilities. This allows CPG companies to powerfully engage with customers, integrate digital at the core of their business and ideate new business models including new services and products.