Digital Transformation Insights

Arun Agrawal

Recent Posts

Wed, 30 May 2018

Google Realizes the Power of AI in its Google I/O 2018

Google i/o 2018 blog

The last decade was about a Mobile-first world where smartphones were leveraged to improve customer experiences and increase brand engagement. For the next decade, the shift will be towards AI interfaces as customer engagement moves beyond a Mobile-first approach. In today’s digital age, customers are on their smartphones 24/7. To keep up with these trends, Google recently organized Google I/O 2018, an annual developer conference, and bolstered its innovation drive to use AI technologies, machine learning and natural language processing to power new digital experiences.

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Posted by Arun Agrawal on 09:15

Labels: Google IO

Wed, 16 May 2018

Infographic: How Digital Transformation is Redefining CPG Industry

CPG

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Tue, 09 Jan 2018

Rethink CPG Industry with Augmented Reality

Rethink CPG industry with Augmented Reality

The consumer packaged goods (CPG) industry is undergoing a major transition as next generation of customers are becoming major drivers of new digital experiences through omnichannel retailing, eCommerce and mobile platforms. Based on increasing demand, CPG companies have to create new products leveraging the next generation of digital technologies to deliver hyper-personalized customer experiences. The key to creating a digitally transformed CPG company is to build upon new business strategies to define and execute new construct of capabilities. This allows CPG companies to powerfully engage with customers, integrate digital at the core of their business and ideate new business models including new services and products.

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