Digital Transformation Insights

Saharsh Borar

Associate Marketing Manager at Photon
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Recent Posts

Tue, 30 May 2017

A Historical View Of Chatbots

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The advent of voice and chat is a significant point in the digital timeline, representing the big shift in UX and behavior since the introduction of smartphones. Chatbots are one of the hottest trends in the world of artificial intelligence and machine learning. Implementation of chatbots across industries has brought us to the beginning of a new era in the technology: “The Era of Conversational Interface.

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Tue, 28 Mar 2017

Infographic: The State of Chatbots

Chatbots can not only understand their users but also constantly learn, predict, and adapt to create highly accurate, personalized offerings for customers. Fueling its growth are the explosion of messaging apps, social media, mobility, cloud, the Internet of Things, and landmark breakthroughs in artificial intelligence (AI) techniques like machine learning, natural language processing, and neural networks.

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Fri, 24 Feb 2017

The Progression of APIs and Microservices

From proprietary, ad hoc solutions (EAI) to open protocols (SOA & API), to increasingly secure microservices, enjoy the four-era history of modular APIs—and the disruptive companies that leveraged their potential.

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Fri, 24 Feb 2017

Digital Speed is Re-engineering Traditional IT

For nearly a decade, CIOs and IT leaders have experimented with two-speed IT to drive business agility, only to discover that two-speed IT had more downsides than upsides. The process improvement they expected in delivery and collaboration was hard to come by.

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Pull the Plug on Two-Speed IT

 By decoupling the management of customer-centric front-end systems from the transaction-oriented back-end systems, two-speed IT architecture allowed companies

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Mon, 17 Oct 2016

Powering the Omnichannel Personalization Engine: Big Data, a 360° Perspective, and a Mobile-First Attitude

By Srinivas Balasubramanian, Co-founder and CEO, Photon

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Most companies fail in matching the experiences they deliver with what their customers expect. And that’s off-putting. But given the benefits of omnichannel personalization, it’s worth trying to learn from the few Fortune 500 brands who’ve got their personalization tactics right

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Tue, 31 May 2016

Content-driven E-commerce Experiences: The New Revenue Engine

E-commerce and Content Management Systems have traditionally been segregated platforms with different processes and focus. As a result, many brands and businesses today suffer from ‘Two-Site Syndrome,’ where their “discover” and “explore” phases of the customer journey are disconnected from the “buy” phase, leading to a fractured digital experience.

Today, the desire for truly consistent omnichannel experiences has rendered the “old way” of creating content for a single channel futile. Serving integrated, evolved, and consistent content to commerce experiences to win the love, loyalty, and wallet share of the digitally-distracted consumer has become the new holy grail. This lofty aim calls for successful integration of e-commerce and content management platforms.

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