Digital Transformation Insights (3)

Thu, 23 Jun 2016

Top 5 Reasons Why Security Transformation is Critical to Your Omnichannel Plan

Ransomware, denial-of-service attacks, jailbreak, zero-day attacks, man-in-the-middle attacks, headless worms, ghostware. The language of cyber attacks can incite fear — which seems appropriate given that it is costing businesses between $400 and $500 billion a year.

Here are the top five reasons why omnichannel security must be your priority: Top 5 reasons security transformation omnichannel

As businesses rush to build omnichannel capabilities they widen the attack surface, introduce new risks and vulnerabilities by exposing
sensitive corporate and customer data via websites, mobile apps, mobile wallets, digital payments, wearables, kiosks, in-store, social, mobile, cloud, IoT, big data analytics, partners, and suppliers.

Wed, 15 Jun 2016

Digital Strategy: Mobile-first means API-first

By Srinivas Balasubramanian, Co-founder and CEO, Photon

Digital Strategy: Mobile-first means API-first

Convergence of megatrends like cloud platforms, mobile apps, and the IoT devices has made interconnectedness a precondition for digital business success. By allowing one-to-many and many-to-one loose coupling between systems, APIs enable the interconnectedness and business agility demanded by the always-on, always-connected customers and are quickly proving their value as a game-changing strategic business tool.

Photon’s foundational team had realized the business value of APIs in 1998 when we had founded Infravio, one of the world's leading SOA Infrastructure companies that wrote several standards in the SOA Governance and API Management space and was acquired by webMethods in 2006. Leveraging the deep understanding of enterprise middleware we gained from those roots, Photon today builds award-winning omnichannel presences for some of the biggest brands, including 34 of the Fortune 100 companies.

Tue, 31 May 2016

Content-driven E-commerce Experiences: The New Revenue Engine

E-commerce and Content Management Systems have traditionally been segregated platforms with different processes and focus. As a result, many brands and businesses today suffer from ‘Two-Site Syndrome,’ where their “discover” and “explore” phases of the customer journey are disconnected from the “buy” phase, leading to a fractured digital experience.

Today, the desire for truly consistent omnichannel experiences has rendered the “old way” of creating content for a single channel futile. Serving integrated, evolved, and consistent content to commerce experiences to win the love, loyalty, and wallet share of the digitally-distracted consumer has become the new holy grail. This lofty aim calls for successful integration of e-commerce and content management platforms.

Mon, 16 May 2016

Drive Growth with Omnichannel Customer Experiences [Podcast]

For most consumer-facing brands delivering hyper-personalized omnichannel experiences to their customers is not an easy task. That’s because building superior omnichannel experiences means putting the customer at the center of the overall experience. Below are the three areas critical for a winning customer experience design:

Wed, 24 Feb 2016

Forrester, IDC & Gartner CX Predictions [Infographic]

Analysts predict that today's personalized experiences and multidiscipline CX strategies
will lead to more immersive omniexperiences, greater capacity, and through embedded cognitive services. Learn more about their digital transformation predictions in this infographic — and contact Photon's omnichannel experts to accelerate your brand's transformation!

Wed, 24 Feb 2016

Looking Beyond Agile: the Lean Revolution

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Lean Software Development, a pro-lean culture emerging from within the Agile community, is an equally radical shift as the transition from Waterfall to Agile Development model. Seeking incremental waste reduction and value enhancement, the Lean methodology applies principles of lean manufacturing to optimize the whole IT value stream, and create desired outcomes: improved time to market, efficiency, quality, and most importantly developer engagement.

Tue, 20 Oct 2015

Scratch the Surface (Pro) & You See Microsoft’s Got Its Mojo Back

Microsoft Windows 10 Devices Announcement Summary and Implications for You

By Srinivas Balasubramanian, Co-founder and CEO, Photon

Stop everything! Peel yourself off of that story on Kelly Ripa at Starbucks and give yourself leave to skip the broadcast of yet one more primary debate. And pay attention. Microsoft’s back!

Whether it was the soporific launch of .Net and like products or Ballmer’s comical attempts at forcing developer excitement or scraping celebrity dust, Microsoft events of the past typically lacked spunk.

Wed, 30 Sep 2015

Next-gen Automobile Sees Breathtaking Pace of Innovation & Investment

By Srinivas Balasubramanian, Co-founder and CEO, Photon

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At PhotonWorld 2015, at other forums and in his CTO Blog, co-founder and CTO of Photon, Mukund Balasubramanian has been exhorting Chief Digital Officers and Chief Information Officers at our clients to mind the post-mobile, multi-touchpoint world we are arriving at and the importance of being active across all emerging digital touchpoints for brand relevance.

Sun, 20 Sep 2015

Apple "Hey Siri" Event Announcements and Implications

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Thu, 10 Sep 2015

The Rise Of Apple Watch

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At the time of the launch of Apple Watch, Photon’s CTO had predicted in the blog that the Apple Watch will be a game changer for the wearables category, just as the iPhone was for mobile phones. Now there are 4 more industry data points that reinforce our prognosis.

Tue, 01 Sep 2015

Lone Voice Turns Chorus - ERP Generation IT Architectures Won’t Cut It for Digital

By Srinivas Balasubramanian, Co-founder and CEO, Photon

Interviewed in July after SAP’s annual user event SAPPHIRE, SAP Europe President Franck Cohen stated the obvious: “I think there is a trend for digital.” More tellingly, Franck acknowledged that SAP’s large system integrator partners need new skills and that “it is much easier for them to continue to sell consulting hours on SAP Financials”

Over the last twenty years, ERP systems from SAP and Oracle have dominated the budget and architecture of IT in large corporations. As a result, we see the following outcomes:

Tue, 25 Aug 2015

Wearable Tech & Rise of Apple Watch Infographic

Wed, 19 Aug 2015

The Evolution of Search in a Mobile-Focused World

Contributed Blog : By Mark Elfenbein, CEO, Slyce Inc.

Slyce_Visual_Search

The very first search engine was launched exactly 25 years ago. Archie (Archive, without the v) debuted in 1990 as an FTP site with an index of downloadable directory listings. To find what you were looking for, exact wording was required- search engines didn’t recognize partial phrases or understand context like today. It was the dawning of the internet, the foundations on which was built our current ability to instantly know the population of China, or the ‘world’s greatest’ pancake recipe with just a few taps of a keyboard.

Wed, 19 Aug 2015

Omnichannel NOW Book Review : How We Got To Now – Six Innovations That Made the Modern World

Author : Steve Johnson
Publisher : The Penguin Group

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You might pick up the book How We Got To Now seduced exclusively by the “innovation” word in the subtitle. While innovation certainly is its core topic, the book will have an unanticipated additional gift for you. Much like Bill Bryson’s Made in America gave you an interesting perspective on the history and evolution of culture in America over the last three centuries as part of discussing its core topic - how the English language evolved in America, Steve Johnson’s book on innovation exposes you to quite a bit of fascinating history of the conditions, places and personalities over the centuries that touched or were touched by the innovations Steve discusses in the book.

Thu, 30 Jul 2015

Photon and Moxtra partner to bring a rich collaboration experience to personalized customer engagement

By Subrah Iyar, Co-founder and CEO, Moxtra and Srinivas Balasubramanian, Co-founder and CEO, Photon

Moxtra

There are differing opinions in the community on how a business should go about effecting its digital transformation but there is complete consensus on one essential element of that effort – the need to deliver personalized engagement for the customer. Context-sensitive engagement is widely acknowledged to be a critical element, if not the cornerstone, of digital strategy. Such engagement increases the business’s mindshare, brand relevance and conversion to commerce with the consumer.

Thu, 16 Jul 2015

How do you see the C-suite evolving in the digital age?

Digital is changing everything. It’s changing how we work and how we play as individuals. It’s changing how businesses and customers sense each other and how they transact. And most certainly, it’s changing how businesses organize themselves to survive and thrive in the digital age.

Fri, 26 Jun 2015

Why We Don’t Entirely Agree with Cisco’s John Chambers

By Srinivas Balasubramanian, Founder and CEO, Photon

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For over a quarter of a century, John Chambers perfected his Sermon on the Mount style keynotes combining his old-world oratory skills with new-age technique of pacing through aisles and interacting with the audience with a bevy of high-tech video gear and teleprompters in tow while outsized digital screens flip through in dizzying sequence snazzy PowerPoint slides with trillion dollar bar charts.

Wed, 27 May 2015

Photon and Slyce are partnering to bring visual search to retail

By Mark Elfenbein, President and CEO, Slyce Inc. & Mukund Balasubramanian, Co-founder and CTO, Photon

Fri, 15 May 2015

If Salesforce.com Is in Play, What Are the Omni-channel Industry Implications?

By Srinivas Balasubramanian, Co-founder and CEO, Photon

On April 29th, Bloomberg reported that Salesforce.com has retained financial advisors to “help it field takeover offers after being approached by a potential acquirer.” Salesforce.com and its charismatic founder are larger than life topics; they had such profound impact on the information technology industry landscape that any Salesforce.com acquisition will be the definitive tech industry acquisition in a long time and will reshape the industry.

Thu, 30 Apr 2015

Apple Watch: A Game Changer if ever there was one!

By Mukund Balasubramanian, Co-founder & CTO, Photon

The Apple Watch will be a game changer for the Wearables category just as the iPhone was for mobile phones. Apple Watch will be the Gold Standard of brand experiences as consumer digital evolution curve continues from the Web to Mobile and now to multi-screen touchpoints.

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Digital Transformation Insights

By Srinivas Balasubramanian, Founder and CEO, Photon

By Mark Elfenbein, President and CEO, Slyce Inc. & Mukund Balasubramanian, Co-founder and CTO, Photon

By Srinivas Balasubramanian, Co-founder and CEO, Photon

By Mukund Balasubramanian, Co-founder & CTO, Photon

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