Digital Transformation Insights

Thu, 27 Apr 2017

Converting Browsers to Buyers - Top 5 Searchandising Secrets

Top 5 Best Practices for Searchandising success

Search can be your one and only interaction with a customer. Make it count.

Incorporating user data, deploying Smart search and discovery functionalities like auto-complete, visual search, self-learning searches can help you create personalized search results and a highly profitable customer experience (CX) without retooling the front end. Searchandising a.k.a. fusing site-search and navigation with merchandising can boost sales, conversion rates, and Average Order Value (AOV). Searchandising can make or break your Ecommerce experience.

Wed, 25 Jan 2017

How Banks are Re-engineering the Customer Journey

How Banks are Re-engineering Customer Journey

Look around and digital transformation is occurring everywhere. In the past 4 years, the financial services industry has seen an unprecedented pace of innovation:

Comprehensive mobile banking UX
Biometric mobile banking authentication
Competitive branchless banking
Social payments (P2P transfers and online purchases)
NFC and RFID-based contactless payments
Progress towards a cashless society through digital wallets

Wed, 21 Dec 2016

From Big Data Insights to Omnichannel Experiences: Valuable Lessons from Fortune 500 Omnichannel Brands

By Srinivas Balasubramanian, CEO at Photon

From Big Data Insights to Omnichannel Experiences

Data volume and velocity, two of the Four V’s of Big Data, grow exponentially in a digital enterprise. However, these have no relevance unless high-performance analytics convert the data into what we call Big Data’s fifth V — Value to Business. Innovative companies use actionable insights from Big Data to drive real-time marketing effectiveness, such as delivering high-value, personalized customer experiences to drive ROI and brand love; dynamic online merchandising like smart cross-selling and upselling to drive revenue; and insights to enhance an app experience, target customer with next-best offers, adjust pricing in real time or provide up-to-the-minute information about customers.

Mon, 17 Oct 2016

Powering the Omnichannel Personalization Engine: Big Data, a 360° Perspective, and a Mobile-First Attitude

By Srinivas Balasubramanian, Co-founder and CEO, Photon

Most companies fail in matching the experiences they deliver with what their customers expect. And that’s off-putting. But given the benefits of omnichannel personalization, it’s worth trying to learn from the few Fortune 500 brands who’ve got their personalization tactics right.