Digital Transformation Insights

Thu, 29 Sep 2016

Omnichannel Personalization for Retail & Consumer Brands

Omnichannel Personalization

Omnichannel personalization is key to winning intent-rich moments in the customer journey and cultivating brand loyalty.

In a channel-hopping, brand-shifting economy, customer loyalty is the direct outcome of a deep, thoughtful customer experience strategy. Retailers that truly personalize and contextualize offers to individuals can drive more than 2 times improvement in customer loyalty, according to IDC. Personalization technologies make lasting customer loyalty possible through unique and valuable customer experiences powered by a deep understanding of customer needs and motivations.

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