Digital Transformation Insights

Wed, 21 Dec 2016

Omnichannel Personalization in Banking & FinServ Companies

Financial services companies must put personalization technologies at the heart of their customer engagement and digital strategies to deliver the richer and more personalized digital banking experiences that customer want – and deserve.

Omnichannel Personalization in banking & FinServ Companies

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Wed, 21 Dec 2016

From Big Data Insights to Omnichannel Experiences: Valuable Lessons from Fortune 500 Omnichannel Brands

By Srinivas Balasubramanian, CEO at Photon

From Big Data Insights to Omnichannel Experiences

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Wed, 31 Aug 2016

Top 7 Benefits of Omnichannel Personalization

Perfect omnichannel experiences are not just delivered seamlessly across all channels but are also consistently personalized for the individual consumer based on the user context, time, journey, browse history, situational and social data, and so forth.

But do personalized omnichannel experience drive better customer engagement, revenue, conversion, order value, and customer loyalty? Check for yourself to decide how consumers reward omnichannel personalization.

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Mon, 16 May 2016

Drive Growth with Omnichannel Customer Experiences [Podcast]

For most consumer-facing brands delivering hyper-personalized omnichannel experiences to their customers is not an easy task. That’s because building superior omnichannel experiences means putting the customer at the center of the overall experience. Below are the three areas critical for a winning customer experience design:

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Wed, 24 Feb 2016

Infographic on Forrester, IDC and Gartner Predictions

Analysts predict that today's personalized experiences and multidiscipline CX strategies will lead to more immersive omni-experiences, greater capacity, and even savings through embedded cognitive services. Learn more in this infographic — and contact Photon's omnichannel experts to accelerate your brand's transformation!

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