Digital Transformation Insights

Fri, 01 Jun 2018

Infographic: The History of Digital Transformation in the CPG Industry

CPG history blog

Today 89% of enterprises intend to adopt or have already adopted a digital-first business strategy in a bid to deliver powerful omnichannel customer experiences. CPG, which was slow to adopt digital, seems to have reached the digital tipping point with new digital players redefining customer experiences and acquiring significant market share. Digital innovation is rapidly transforming CPG companies in a number of ways, including how they are building their brand presence, engaging with their customers, creating new business models, and innovating new products or service offerings enabled by digital technologies. In this scenario, transforming from a traditional CPG company into a digitally native one has become critical for every CPG player.

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Wed, 16 May 2018

Infographic: How Digital Transformation is Redefining CPG Industry

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Fri, 16 Feb 2018

Six Reasons Why Digital Transformation is Inevitable in 2018

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Fri, 16 Feb 2018

Infographic: How Digital Continues to Disrupt

How Digital continues to disrupt

Digital transformation happens everywhere and is imperative for all businesses. Digital has emerged as the driving force behind what is possible, connecting the enterprise with customers like never before. It is reshaping human lives and is constantly redefining the way customers interact with businesses. The risk of digital disrupting business process is serious. It is an ideal time for enterprises to adapt digital at the core of their business processes and embrace mobile-first, cloud-first and AI-first approaches to deliver new standards of digital experiences.

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Wed, 29 Nov 2017

Five Digital Trends Revolutionizing the Restaurant Industry

Digital Trends in Restaurant Industry

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Fri, 15 Sep 2017

New iPhones make Augmented Reality a Mainstream Reality

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Fri, 28 Jul 2017

Prepare for the Next Big Shift in Digital - Moving from Mobile-First to AI-First

Moving from Mobile-First to AI-First

 
Artificial Intelligence (AI) is developing faster than the speed of light. From SIRI to self-driving cars, Artificial Intelligence and Machine Learning are unlocking capabilities that were unthinkable only a few years ago.
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Fri, 30 Jun 2017

Using Geofencing to Interact with Customers to drive Engagement

Using Geofencing to interact with customers to drive engagement

As of 2017, there are an estimated 2.32 billion smartphone users, out of which 80% of shoppers use their smartphones to purchase products. In an age of digital transformation, the retail and financial industries have turned to geofencing to target a wider audience and increase their businesses. Using GPS, RFID (Radio Frequency IDentification), wifi or Bluetooth, geofencing establishes a geographic virtual perimeter around a specific location like that of a retail store.

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Fri, 24 Feb 2017

Digital Speed is Re-engineering Traditional IT

For nearly a decade, CIOs and IT leaders have experimented with two-speed IT to drive business agility, only to discover that two-speed IT had more downsides than upsides. The process improvement they expected in delivery and collaboration was hard to come by.

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Pull the Plug on Two-Speed IT

 By decoupling the management of customer-centric front-end systems from the transaction-oriented back-end systems, two-speed IT architecture allowed companies

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Wed, 25 Jan 2017

Digital Transformation Predictions for 2017

From the tsunami of Pokémon Go, which made augmented reality mainstream overnight, to the explosion of chatbots taking orders for brands, large and small — 2016 proved to be more exciting and disruptive than the year before.

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With the integration of digital technology into every aspect of business, digital transformation has become the key strategic thrust for most CEOs, CTOs, and CIOs. The global investment in digital transformation is expected to reach $2.2 trillion in 2019, almost 60% more than in 2016.

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Wed, 25 Jan 2017

How Banks are Re-engineering the Customer Journey

How Banks are Re-engineering Customer Journey

Look around and digital transformation is occurring everywhere. In the past 4 years, the financial services industry has seen an unprecedented pace of innovation:

  • Comprehensive mobile banking UX
  • Biometric mobile banking authentication
  • Competitive branchless banking
  • Social payments (P2P transfers and online purchases)
  • NFC and RFID-based contactless payments
  • Progress towards a cashless society through digital wallets
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Wed, 31 Aug 2016

Boost Omnichannel Experiences with Content & Commerce Integration

Integrate Web Content Management (WCM) and eCommerce platforms to unify brand story and purchase experience

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Many brands suffer from “two site” syndrome that results in a frustrating and fragmented customer experience. The operation of separate content and e-commerce silos force customers to jump between sections in the website during “explore” and “buy” phases.

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Thu, 28 Jul 2016

5 Essential Steps to Improve Omnichannel Security

Top_5_steps_to_evolve_into_a_CYBERSECURITY_leader.jpgGiven that the rapid expansion in use of digital technologies also expands the attack surface, successfully managing security risks in omnichannel devices is a constant battle for CIOs and CISOs. Here are five essential steps to turn security risks into rewards by improving your omnichannel security:

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Thu, 23 Jun 2016

Top 5 Reasons Why Security Transformation is Critical to Your Omnichannel Plan

Ransomware, denial-of-service attacks, jailbreak, zero-day attacks, man-in-the-middle attacks, headless worms, ghostware. The language of cyber attacks can incite fear — which seems appropriate given that it is costing businesses between $400 and $500 billion a year.

Here are the top five reasons why omnichannel security must be your priority:Top 5 reasons security transformation omnichannel

  1. As businesses rush to build omnichannel capabilities they widen the attack surface, introduce new risks and vulnerabilities by exposing 
    sensitive corporate and customer data via websites, mobile apps, mobile wallets, digital payments, wearables, kiosks, in-store, social, mobile, cloud, IoT, big data analytics, partners, and suppliers.
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Wed, 15 Jun 2016

Digital Strategy: Mobile-first means API-first

By Srinivas Balasubramanian, Co-founder and CEO, Photon

Digital Strategy: Mobile-first means API-first

Convergence of megatrends like cloud platforms, mobile apps, and the IoT devices has made interconnectedness a precondition for digital business success. By allowing one-to-many and many-to-one loose coupling between systems, APIs enable the interconnectedness and business agility demanded by the always-on, always-connected customers and are quickly proving their value as a game-changing strategic business tool.

Photon’s foundational team had realized the business value of APIs in 1998 when we had founded Infravio, one of the world's leading SOA Infrastructure companies that wrote several standards in the SOA Governance and API Management space and was acquired by webMethods in 2006. Leveraging the deep understanding of enterprise middleware we gained from those roots, Photon today builds award-winning omnichannel presences for some of the biggest brands, including 34 of the Fortune 100 companies.

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Tue, 31 May 2016

Content-driven E-commerce Experiences: The New Revenue Engine

E-commerce and Content Management Systems have traditionally been segregated platforms with different processes and focus. As a result, many brands and businesses today suffer from ‘Two-Site Syndrome,’ where their “discover” and “explore” phases of the customer journey are disconnected from the “buy” phase, leading to a fractured digital experience.

Today, the desire for truly consistent omnichannel experiences has rendered the “old way” of creating content for a single channel futile. Serving integrated, evolved, and consistent content to commerce experiences to win the love, loyalty, and wallet share of the digitally-distracted consumer has become the new holy grail. This lofty aim calls for successful integration of e-commerce and content management platforms.

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Mon, 16 May 2016

Drive Growth with Omnichannel Customer Experiences [Podcast]

For most consumer-facing brands delivering hyper-personalized omnichannel experiences to their customers is not an easy task. That’s because building superior omnichannel experiences means putting the customer at the center of the overall experience. Below are the three areas critical for a winning customer experience design:

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Wed, 24 Feb 2016

Forrester, IDC & Gartner CX Predictions [Infographic]

Analysts predict that today's personalized experiences and multidiscipline CX strategies
will lead to more immersive 
omniexperiences, greater capacity, and through embedded cognitive services. Learn more about their digital transformation predictions in this infographic — and contact Photon's omnichannel experts to accelerate your brand's transformation!

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Wed, 30 Sep 2015

Next-gen Automobile Sees Breathtaking Pace of Innovation & Investment

By Srinivas Balasubramanian, Co-founder and CEO, Photon

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At PhotonWorld 2015, at other forums and in his CTO Blog, co-founder and CTO of Photon, Mukund Balasubramanian has been exhorting Chief Digital Officers and Chief Information Officers at our clients to mind the post-mobile, multi-touchpoint world we are arriving at and the importance of being active across all emerging digital touchpoints for brand relevance.

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Thu, 10 Sep 2015

The Rise Of Apple Watch

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At the time of the launch of Apple Watch, Photon’s CTO had predicted in the blog that the Apple Watch will be a game changer for the wearables category, just as the iPhone was for mobile phones. Now there are 4 more industry data points that reinforce our prognosis.

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