Digital Transformation Insights

Fri, 30 Jun 2017

Using Geofencing to Interact with Customers to drive Engagement

Using Geofencing to interact with customers to drive engagement

As of 2017, there are an estimated 2.32 billion smartphone users, out of which 80% of shoppers use their smartphones to purchase products. In an age of digital transformation, the retail and financial industries have turned to geofencing to target a wider audience and increase their businesses. Using GPS, RFID (Radio Frequency IDentification), wifi or Bluetooth, geofencing establishes a geographic virtual perimeter around a specific location like that of a retail store.

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Thu, 23 Jun 2016

Top 5 Reasons Why Security Transformation is Critical to Your Omnichannel Plan

Ransomware, denial-of-service attacks, jailbreak, zero-day attacks, man-in-the-middle attacks, headless worms, ghostware. The language of cyber attacks can incite fear — which seems appropriate given that it is costing businesses between $400 and $500 billion a year.

Here are the top five reasons why omnichannel security must be your priority:Top 5 reasons security transformation omnichannel

  1. As businesses rush to build omnichannel capabilities they widen the attack surface, introduce new risks and vulnerabilities by exposing 
    sensitive corporate and customer data via websites, mobile apps, mobile wallets, digital payments, wearables, kiosks, in-store, social, mobile, cloud, IoT, big data analytics, partners, and suppliers.
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