Digital Transformation Insights

Thu, 05 Jul 2018

How Digital Transformation Affects the CPG Industry

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Digital disruption impacts every aspect of business—from communicating with your customers to reinventing business models, to creating new products or entering new markets. Today 89% of enterprises intend to adopt or have already adopted a digital-first business strategy in order to truly transform their business. The drivers of digital growth have undergone a rapid and massive transformation where disruptors have created new business models based on an agile operating structure that successfully engages in a larger ecosystem by unlocking new sources of value.

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Wed, 30 Sep 2015

Next-gen Automobile Sees Breathtaking Pace of Innovation & Investment

By Srinivas Balasubramanian, Co-founder and CEO, Photon

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At PhotonWorld 2015, at other forums and in his CTO Blog, co-founder and CTO of Photon, Mukund Balasubramanian has been exhorting Chief Digital Officers and Chief Information Officers at our clients to mind the post-mobile, multi-touchpoint world we are arriving at and the importance of being active across all emerging digital touchpoints for brand relevance.

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Sun, 15 Mar 2015

Digital In-Store Presences Demystified

By Mukund Balasubramanian, Co-founder & CTO, Photon

The last few years have seen an explosion of Mobile Apps for almost everything you can imagine, resulting in the slogan “there is an app for that” across the industry. This has been true across industries but nowhere has it been more prevalent than in retail. With consumer touchpoints with a brand on Mobile exceeding 50% this holiday shopping season, and growing, it is now time to move onto the next big area of growth for retailers - Ubiquitous Computing and a more specific manifestation of that, Digital In-Store Presences.

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