Digital transformation happens everywhere and is imperative for all businesses. Digital has emerged as the driving force behind what is possible, connecting the enterprise with customers like never before. It is reshaping human lives and is constantly redefining the way customers interact with businesses. The risk of digital disrupting business process is serious. It is an ideal time for enterprises to adapt digital at the core of their business processes and embrace mobile-first, cloud-first and AI-first approaches to deliver new standards of digital experiences.Read More
For nearly a decade, CIOs and IT leaders have experimented with two-speed IT to drive business agility, only to discover that two-speed IT had more downsides than upsides. The process improvement they expected in delivery and collaboration was hard to come by.
Pull the Plug on Two-Speed IT
By decoupling the management of customer-centric front-end systems from the transaction-oriented back-end systems, two-speed IT architecture allowed companiesRead More
From the tsunami of Pokémon Go, which made augmented reality mainstream overnight, to the explosion of chatbots taking orders for brands, large and small — 2016 proved to be more exciting and disruptive than the year before.
With the integration of digital technology into every aspect of business, digital transformation has become the key strategic thrust for most CEOs, CTOs, and CIOs. The global investment in digital transformation is expected to reach $2.2 trillion in 2019, almost 60% more than in 2016.Read More
November 11, celebrated as Singles’ Day in China, proved to be the world's biggest online shopping event with Alibaba alone raking in almost $18 billion in just a day! In the US, online shopping on Black Friday is forecasted to soar 11.3% YoY and pass the $3 billion mark for the first time, while Cyber Monday is all set be the largest revenue day of the holiday season, with an expected $3.36 billion in revenue. During the 2016 holidays, US retail e-commerce sales are predicted to jump to $94.71 billion, and digital sales are set to surpass 10% of total retail for the first time. And of course, the mobile phone will be the No. 1 platform for browsing.Read More
On November 3rd, 2016, nearly 200+ CxOs and omnichannel experts from Fortune 500 companies like Walgreens, Toys”R”Us, Keybank, Nationwide, and L’Oréal will gather at PhotonWorld 2016 to size-up high stake opportunities for digital innovation and success. The attendees will leverage our predictions on the next critical shifts in consumer behavior and omnichannel trends to bet on in the next 12 months.Read More
Most companies fail in matching the experiences they deliver with what their customers expect. And that’s off-putting. But given the benefits of omnichannel personalization, it’s worth trying to learn from the few Fortune 500 brands who’ve got their personalization tactics right.Read More
Omnichannel personalization is key to winning intent-rich moments in the customer journey and cultivating brand loyalty.
In a channel-hopping, brand-shifting economy, customer loyalty is the direct outcome of a deep, thoughtful customer experience strategy. Retailers that truly personalize and contextualize offers to individuals can drive more than 2 times improvement in customer loyalty, according to IDC. Personalization technologies make lasting customer loyalty possible through unique and valuable customer experiences powered by a deep understanding of customer needs and motivations.Read More
Many brands suffer from “two site” syndrome that results in a frustrating and fragmented customer experience. The operation of separate content and e-commerce silos force customers to jump between sections in the website during “explore” and “buy” phases.Read More
Perfect omnichannel experiences are not just delivered seamlessly across all channels but are also consistently personalized for the individual consumer based on the user context, time, journey, browse history, situational and social data, and so forth.
But do personalized omnichannel experience drive better customer engagement, revenue, conversion, order value, and customer loyalty? Check for yourself to decide how consumers reward omnichannel personalization.
Given that the rapid expansion in use of digital technologies also expands the attack surface, successfully managing security risks in omnichannel devices is a constant battle for CIOs and CISOs. Here are five essential steps to turn security risks into rewards by improving your omnichannel security:Read More
Microservices have stirred a wave of change in enterprise efforts to achieve better service-software architectures, and digital leaders are rushing to capitalize on them for building great digital experiences.
Using microservice architecture, omnichannel APIs remove the complexities of underlying systems to help in building truly seamless and scalable front-end experiences. APIs play a critical role in digital business transformation by helping companies go to market quickly. And by creating custom APIs, some firms have established new ecosystems, scaled up, and disrupted an entire market.
But how did software architecture evolve from traditional, monolithic applications to flexible, decoupled modules?Read More
With cyber attacks costing businesses between $400 and $500 billion a year, visibility into application, cloud, network, data center, and mobile risks has never been more critical. As cloud computing, mobility, big data, social technologies, and the Internet of Things are reshaping businesses, the risk of data breaches continues to rise at alarming rates. In 2015, 38% more security incidents were detected than the year before, according to a PwC report.
From the CISO and CIO perspective, security is paramount in an omnichannel scenario, while for CMOs and Line-of-Business leaders, omnichannel success calls for winning customers’ digital moments via superior customer experience, increasing number of payment methods, devices, and fulfillment options—all of which expands the attack surface and creates more risk than ever before.Read More
Ransomware, denial-of-service attacks, jailbreak, zero-day attacks, man-in-the-middle attacks, headless worms, ghostware. The language of cyber attacks can incite fear — which seems appropriate given that it is costing businesses between $400 and $500 billion a year.
Here are the top five reasons why omnichannel security must be your priority:
E-commerce and Content Management Systems have traditionally been segregated platforms with different processes and focus. As a result, many brands and businesses today suffer from ‘Two-Site Syndrome,’ where their “discover” and “explore” phases of the customer journey are disconnected from the “buy” phase, leading to a fractured digital experience.
Today, the desire for truly consistent omnichannel experiences has rendered the “old way” of creating content for a single channel futile. Serving integrated, evolved, and consistent content to commerce experiences to win the love, loyalty, and wallet share of the digitally-distracted consumer has become the new holy grail. This lofty aim calls for successful integration of e-commerce and content management platforms.Read More
For most consumer-facing brands delivering hyper-personalized omnichannel experiences to their customers is not an easy task. That’s because building superior omnichannel experiences means putting the customer at the center of the overall experience. Below are the three areas critical for a winning customer experience design:
Analysts predict that today's personalized experiences and multidiscipline CX strategies
will lead to more immersive omniexperiences, greater capacity, and through embedded cognitive services. Learn more about their digital transformation predictions in this infographic — and contact Photon's omnichannel experts to accelerate your brand's transformation!