Digital Transformation Insights

Wed, 21 Dec 2016

Omnichannel Personalization in Banking & FinServ Companies

Financial services companies must put personalization technologies at the heart of their customer engagement and digital strategies to deliver the richer and more personalized digital banking experiences that customer want – and deserve.

Omnichannel Personalization in banking & FinServ Companies

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Wed, 21 Dec 2016

From Big Data Insights to Omnichannel Experiences: Valuable Lessons from Fortune 500 Omnichannel Brands

By Srinivas Balasubramanian, CEO at Photon

From Big Data Insights to Omnichannel Experiences

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Mon, 17 Oct 2016

Powering the Omnichannel Personalization Engine: Big Data, a 360° Perspective, and a Mobile-First Attitude

By Srinivas Balasubramanian, Co-founder and CEO, Photon

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Most companies fail in matching the experiences they deliver with what their customers expect. And that’s off-putting. But given the benefits of omnichannel personalization, it’s worth trying to learn from the few Fortune 500 brands who’ve got their personalization tactics right

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Thu, 29 Sep 2016

Omnichannel Personalization for Retail & Consumer Brands

Omnichannel Personalization

Omnichannel personalization is key to winning intent-rich moments in the customer journey and cultivating brand loyalty.

In a channel-hopping, brand-shifting economy, customer loyalty is the direct outcome of a deep, thoughtful customer experience strategy. Retailers that truly personalize and contextualize offers to individuals can drive more than 2 times improvement in customer loyalty, according to IDC. Personalization technologies make lasting customer loyalty possible through unique and valuable customer experiences powered by a deep understanding of customer needs and motivations.

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Wed, 31 Aug 2016

Top 7 Benefits of Omnichannel Personalization

Perfect omnichannel experiences are not just delivered seamlessly across all channels but are also consistently personalized for the individual consumer based on the user context, time, journey, browse history, situational and social data, and so forth.

But do personalized omnichannel experience drive better customer engagement, revenue, conversion, order value, and customer loyalty? Check for yourself to decide how consumers reward omnichannel personalization.

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Wed, 24 Feb 2016

Infographic on Forrester, IDC and Gartner Predictions

Analysts predict that today's personalized experiences and multidiscipline CX strategies will lead to more immersive omni-experiences, greater capacity, and even savings through embedded cognitive services. Learn more in this infographic — and contact Photon's omnichannel experts to accelerate your brand's transformation!

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