Digital Transformation Insights

Fri, 30 Jun 2017

Using Geofencing to Interact with Customers to drive Engagement

Using Geofencing to interact with customers to drive engagement

As of 2017, there are an estimated 2.32 billion smartphone users, out of which 80% of shoppers use their smartphones to purchase products. In an age of digital transformation, the retail and financial industries have turned to geofencing to target a wider audience and increase their businesses. Using GPS, RFID (Radio Frequency IDentification), wifi or Bluetooth, geofencing establishes a geographic virtual perimeter around a specific location like that of a retail store.

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Thu, 27 Apr 2017

Converting Browsers to Buyers - Top 5 Searchandising Secrets

Top 5 Best Practices for Searchandising success 

Search can be your one and only interaction with a customer. Make it count.

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Mon, 17 Oct 2016

Powering the Omnichannel Personalization Engine: Big Data, a 360° Perspective, and a Mobile-First Attitude

By Srinivas Balasubramanian, Co-founder and CEO, Photon

Powering_the_Omnichannel_Personalization_Engine.png

Most companies fail in matching the experiences they deliver with what their customers expect. And that’s off-putting. But given the benefits of omnichannel personalization, it’s worth trying to learn from the few Fortune 500 brands who’ve got their personalization tactics right

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Wed, 31 Aug 2016

Top 7 Benefits of Omnichannel Personalization

Perfect omnichannel experiences are not just delivered seamlessly across all channels but are also consistently personalized for the individual consumer based on the user context, time, journey, browse history, situational and social data, and so forth.

But do personalized omnichannel experience drive better customer engagement, revenue, conversion, order value, and customer loyalty? Check for yourself to decide how consumers reward omnichannel personalization.

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Wed, 24 Feb 2016

Forrester, IDC & Gartner CX Predictions [Infographic]

Analysts predict that today's personalized experiences and multidiscipline CX strategies
will lead to more immersive 
omniexperiences, greater capacity, and through embedded cognitive services. Learn more about their digital transformation predictions in this infographic — and contact Photon's omnichannel experts to accelerate your brand's transformation!

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Thu, 30 Jul 2015

Photon and Moxtra partner to bring a rich collaboration experience to personalized customer engagement

 By Subrah Iyar, Co-founder and CEO, Moxtra and                                                                       Srinivas Balasubramanian, Co-founder and CEO, Photon

Moxtra

There are differing opinions in the community on how a business should go about effecting its digital transformation but there is complete consensus on one essential element of that effort – the need to deliver personalized engagement for the customer. Context-sensitive engagement is widely acknowledged to be a critical element, if not the cornerstone, of digital strategy. Such engagement increases the business’s mindshare, brand relevance and conversion to commerce with the consumer.

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