Digital Transformation Insights

Omnichannel personalization is key to winning intent-rich moments in the customer journey and cultivating brand loyalty.

In a channel-hopping, brand-shifting economy, customer loyalty is the direct outcome of a deep, thoughtful customer experience strategy. Retailers that truly personalize and contextualize offers to individuals can drive more than 2 times improvement in customer loyalty, according to IDC. Personalization technologies make lasting customer loyalty possible through unique and valuable customer experiences powered by a deep understanding of customer needs and motivations.

Ransomware, denial-of-service attacks, jailbreak, zero-day attacks, man-in-the-middle attacks, headless worms, ghostware. The language of cyber attacks can incite fear — which seems appropriate given that it is costing businesses between $400 and $500 billion a year.

Here are the top five reasons why omnichannel security must be your priority:

1. As businesses rush to build omnichannel capabilities they widen the attack surface, introduce new risks and vulnerabilities by exposing 
   sensitive corporate and customer data via websites, mobile apps, mobile wallets, digital payments, wearables, kiosks, in-store, social, mobile, cloud, IoT, big data analytics, partners, and suppliers.