Digital Transformation Insights

Wed, 31 Aug 2016

Boost Omnichannel Experiences with Content & Commerce Integration

Integrate Web Content Management (WCM) and eCommerce platforms to unify brand story and purchase experience

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Many brands suffer from “two site” syndrome that results in a frustrating and fragmented customer experience. The operation of separate content and e-commerce silos force customers to jump between sections in the website during “explore” and “buy” phases.

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