Digital Transformation Insights

By Srinivas Balasubramanian, Co-founder and CEO, Photon

On April 29th, Bloomberg reported that Salesforce.com has retained financial advisors to “help it field takeover offers after being approached by a potential acquirer.” Salesforce.com and its charismatic founder are larger than life topics; they had such profound impact on the information technology industry landscape that any Salesforce.com acquisition will be the definitive tech industry acquisition in a long time and will reshape the industry.

By Mukund Balasubramanian, Co-founder & CTO, Photon

The Apple Watch will be a game changer for the Wearables category just as the iPhone was for mobile phones. Apple Watch will be the Gold Standard of brand experiences as consumer digital evolution curve continues from the Web to Mobile and now to multi-screen touchpoints.

By Mukund Balasubramanian, Co-founder & CTO, Photon

The last few years have seen an explosion of Mobile Apps for almost everything you can imagine, resulting in the slogan “there is an app for that” across the industry. This has been true across industries but nowhere has it been more prevalent than in retail. With consumer touchpoints with a brand on Mobile exceeding 50% this holiday shopping season, and growing, it is now time to move onto the next big area of growth for retailers - Ubiquitous Computing and a more specific manifestation of that, Digital In-Store Presences.

A few years ago, the Mobile revolution took hold and changed the way Consumers, Physicians and Healthcare Providers did business. This changed everything from launch execution planning to customer outreach programs, clinical trials and the efficacy of the salesforce. Now imagine a world where this is multiplied by (at least) 10 times for each individual in the ecosystem. Wearable devices, connected home solutions and in car experiences are recasting every industry as we know it! How will Healthkit, Homekit and their next generation evolutions reshape your future. This is happening TODAY!

“You open up an app, you open up a possibility. A whole world is being born. What we really have is an intersection between technology and art. You see the world in a different way…”