We are heading into an unprecedented time in information technology with new digital realities continuing to accelerate. Latest digital technologies such as Artificial Intelligence, Augmented and Virtual Reality Solutions, Internet-of-Things, Automation, Mobile & Cloud First, APIs and Microservices are set to drive one of the biggest changes since the advent of the iPhone. In the year 2018, enterprises will not return to their sins of the past by launching separate and domain specific initiatives. Instead, they will adapt digital at the core of every business process and old traditional businesses will transform into new digital enterprises.
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Digital transformation happens everywhere and is imperative for all businesses. Digital has emerged as the driving force behind what is possible, connecting the enterprise with customers like never before. It is reshaping human lives and is constantly redefining the way customers interact with businesses. The risk of digital disrupting business process is serious. It is an ideal time for enterprises to adapt digital at the core of their business processes and embrace mobile-first, cloud-first and AI-first approaches to deliver new standards of digital experiences.
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In the era of digitization, voice and visual have begun to take over as a main channel of communication between retailers and consumers as the concept of typing slowly diminishes.
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As of 2017, there are an estimated 2.32 billion smartphone users, out of which 80% of shoppers use their smartphones to purchase products. In an age of digital transformation, the retail and financial industries have turned to geofencing to target a wider audience and increase their businesses. Using GPS, RFID (Radio Frequency IDentification), wifi or Bluetooth, geofencing establishes a geographic virtual perimeter around a specific location like that of a retail store.
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Search can be your one and only interaction with a customer. Make it count.
Incorporating user data, deploying Smart search and discovery functionalities like auto-complete, visual search, self-learning searches can help you create personalized search results and a highly profitable customer experience (CX) without retooling the front end. Searchandising a.k.a. fusing site-search and navigation with merchandising can boost sales, conversion rates, and Average Order Value (AOV). Searchandising can make or break your Ecommerce experience.
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Data volume and velocity, two of the Four V’s of Big Data, grow exponentially in a digital enterprise. However, these have no relevance unless high-performance analytics convert the data into what we call Big Data’s fifth V — Value to Business. Innovative companies use actionable insights from Big Data to drive real-time marketing effectiveness, such as delivering high-value, personalized customer experiences to drive ROI and brand love; dynamic online merchandising like smart cross-selling and upselling to drive revenue; and insights to enhance an app experience, target customer with next-best offers, adjust pricing in real time or provide up-to-the-minute information about customers.
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There are differing opinions in the community on how a business should go about effecting its digital transformation but there is complete consensus on one essential element of that effort – the need to deliver personalized engagement for the customer. Context-sensitive engagement is widely acknowledged to be a critical element, if not the cornerstone, of digital strategy. Such engagement increases the business’s mindshare, brand relevance and conversion to commerce with the consumer.
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On April 29th, Bloomberg reported that Salesforce.com has retained financial advisors to “help it field takeover offers after being approached by a potential acquirer.” Salesforce.com and its charismatic founder are larger than life topics; they had such profound impact on the information technology industry landscape that any Salesforce.com acquisition will be the definitive tech industry acquisition in a long time and will reshape the industry.
Read MoreThe Apple Watch will be a game changer for the Wearables category just as the iPhone was for mobile phones. Apple Watch will be the Gold Standard of brand experiences as consumer digital evolution curve continues from the Web to Mobile and now to multi-screen touchpoints.
Read MoreThe last few years have seen an explosion of Mobile Apps for almost everything you can imagine, resulting in the slogan “there is an app for that” across the industry. This has been true across industries but nowhere has it been more prevalent than in retail. With consumer touchpoints with a brand on Mobile exceeding 50% this holiday shopping season, and growing, it is now time to move onto the next big area of growth for retailers - Ubiquitous Computing and a more specific manifestation of that, Digital In-Store Presences.
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Posted by Marketing Team on 09:01
Labels: Omnichannel Personalization, omni channel definition, omnichannel personalization definition, Omnichannel solutions, Omnichannel services, Personalization solutions, omni channel marketing