From mobile-first to AI-first, a wide range of emerging digital technologies are set to transform how brands interact with their customers. Virtual reality (VR) and Augmented reality (AR) are the latest technologies to be heralded as game-changing, offering businesses the prospect of creating new, immersive customer experiences. Augmented reality is quickly becoming an important technology in the enterprise, thanks to the launch of iPhone X packed with augmented reality features. By 2019, AR, VR, and mixed reality solutions will be evaluated and adopted in 20% of large-enterprise businesses, predicts Gartner.
Increase sales conversion of high-touch product categories
Create deeper brand interactions through AR enriched CX
Cost-effective customer support AR enabled How-To tutorials
Let’s take a look at how the following industries leverage augmented reality for enhanced customer experience.
Photon partnered with an American luxury retailer to help integrate augmented reality technology into their fitting room mirrors to drive more traffic - showing their innovative side and enhancing their customer experience. Using augmented reality, the full length ‘memory mirror’ is designed to create a personal in-store experience where the customer’s virtual try on is recorded as 7 second video enabling the customer to compare clothes side by side (360 degree view) and then lets you share those looks with family and friends online.
AR focuses on the experience of shopping at home. Product visualization at home enriches online shopping, showing consumers what a product looks like in their environment and helping them picture that item in their home. For instance, furniture shopping experience is made simple with AR technology that lets a user virtually view the furniture within the confines of their home space.
Retail brands across the globe are just touching the surface of the power of augmented reality to create exciting and delightful customer experiences.
AR menus are changing the way we order food. New AR food menu applications create virtual food consisting of multiple digital renderings and actual photographs of the menu. The 3D food menu models display an accurate representation of both appearance and portion control.
With the help of AR apps consumers scan food package with label recognition through their smartphones and instantly see the nutritional information about the product or trigger a video recipe. World’s first augmented reality cocktail menu immerses guests in a vibrant world where great tasting cocktails become interactive art.
AR is the best way to engage and retain customers in the food industry.
Augmented-reality assisted surgery: AR technology offers a hands-free and seamless way to access digital information while performing delicate surgeries. AR could let surgeons peer inside a patient’s body without needing to make a large incision, helping them to perform minimally invasive surgery. For instance, by wearing an AR headset, surgeons can view a virtual 3D map of a patient’s internal organs. A research group has used AR technology in plastic and reconstructive surgery. The AR system enables the researchers to create 3D simulations of the desired results of facial reconstructive procedures and project them over the patient’s face during the surgical procedure.
Can AR improve medical education: Medical marketers can leverage augmented brochures to educate doctors and students on new therapies and drugs. Gesture technology coupled with AR glasses provides medical professionals with a hands-free approach to documenting medical information. AR technology can be used to map out veins on the outside of a patient’s arm so that the blood drawing process is smooth for the patient and medical professionals.
AR for pharmaceutical sector: AR changes the face of healthcare industry and enables patients to see how the drug works in 3D in front of their eyes instead of just reading long descriptions on the bottle.
- Interactive virtual tour of hotels and restaurant locations. AR experience provides a 360 degree live and interactive view of hotel rooms for guests, enabling a 3D vision.
- Reliable, real-time navigation and travel guides
Ability to translate into your natural language by scanning the language displayed at airports, signage, etc
These are just a few examples of how augmented reality is enhancing the hospitality industry.
Talk to our team to leverage augmented reality in your business.