Today 89% of enterprises intend to adopt or have already adopted a digital-first business strategy in a bid to deliver powerful omnichannel customer experiences. CPG, which was slow to adopt digital, seems to have reached the digital tipping point with new digital players redefining customer experiences and acquiring significant market share. Digital innovation is rapidly transforming CPG companies in a number of ways, including how they are building their brand presence, engaging with their customers, creating new business models, and innovating new products or service offerings enabled by digital technologies. In this scenario, transforming from a traditional CPG company into a digitally native one has become critical for every CPG player.Our latest infographic highlights how the CPG space is evolving through digital transformation and why digital disruption is the key to winning customers and growing market share.
We also invite you to download our Global Digital Vision 2018 document and consider the message - “Integrate digital at the core of your business.” This new vision provides key technology perspectives on bringing the latest digital strategies to the core of your business transformation journey.