Some of intriguing concepts that have taken Artificial Intelligence to the next level include Google Photos2 that has brilliantly used AI to provide frictionless experiences in Image and video storage. Baidu3 has successfully deployed Machine Learning and deep learning for accelerating Mobile search. Pinterest4 uses Machine learning to serve up a universe of relevant pins to each and every user. It uses visual patterns to process over 150 million image searches per month to help users with relevant content as per the pictures they have already pinned.
Today, AI is being used to help automate infinite tasks, predict outcomes, and in general make businesses more effective and efficient. The rise of messaging apps, social media, mobility, cloud, the Internet of Things, and landmark breakthroughs in machine learning, natural language processing, and cutting-edge technologies like neural networks have revolutionized the way consumers interact with devices. Conversational Interfaces like Siri, Alexa, Google Assistant, and Cortana are set to unleash conversational moments, expanding the range of multi-touchpoints for brand digital experiences.
Retail: As retail continues to evolve, many retail brands are piloting chatbots that align with their digital strategy, shifting their marketing attention to new platforms where their customers are engaging. Sephora deployed its lifestyle bot on Kik5 to get users to complete a survey, which received higher response rates in comparison to similar campaigns on other platforms. AI-powered deep learning offers rich customer insights to offer personalized recommendations based on customer behavior, events, and profile data.
Healthcare: Artificial Intelligence in healthcare is being leveraged for image-recognition to help speed up detection and analyze with more accuracy rates. Healthbots are being tested to measure the impact on improving patient experience and medical staff productivity. Chatbots can open new ways for patients to communicate with doctors and have the capability to manage their own health right from their home. Zebra Medical6 Vision’s machine learning platform allows healthcare organizations to discover chronic diseases earlier, helping healthcare companies to establish preventive care programs. The technology also allows radiologists to provide more comprehensive and consistent patient reports. Iris AI7 uses the technology to skillfully speed up scientific research processes by surfacing relevant data.
At Photon, we focus on “what’s next” to help our customers meet the fast-changing demands of tomorrow's digital world. We would love to help you accelerate your digital transformation journey and prepare you for this exciting new generation of customer experience. Talk to our team to learn more about the power of Artificial Intelligence and the immediate benefits to actioning this new consumer engagement shift.