Digital Transformation Insights

Srinivas Balasubramanian

Founder and CEO

Recent Posts

Wed, 21 Dec 2016

From Big Data Insights to Omnichannel Experiences: Valuable Lessons from Fortune 500 Omnichannel Brands

By Srinivas Balasubramanian, CEO at Photon

From Big Data Insights to Omnichannel Experiences

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Mon, 25 Jul 2016

The Rise of Chatbots and Conversational Interfaces

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Bots Are the Next Big Thing in Brand Engagement and CX

Enter the chatbots! And a tantalizing new generation of cognitive digital experiences is possible. Need a ride? Search for Uber in Facebook Messenger, simply tap the car icon, and you’re on your way. Want a pizza? Just send a tweet or Facebook message to your favorite pizzeria. Tell the chatbot you want pepperoni on it. Or bacon. Or anything you like. Simplifies life for consumers, doesn’t it?

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Wed, 15 Jun 2016

Digital Strategy: Mobile-first means API-first

By Srinivas Balasubramanian, Co-founder and CEO, Photon

Digital Strategy: Mobile-first means API-first

Convergence of megatrends like cloud platforms, mobile apps, and the IoT devices has made interconnectedness a precondition for digital business success. By allowing one-to-many and many-to-one loose coupling between systems, APIs enable the interconnectedness and business agility demanded by the always-on, always-connected customers and are quickly proving their value as a game-changing strategic business tool.

Photon’s foundational team had realized the business value of APIs in 1998 when we had founded Infravio, one of the world's leading SOA Infrastructure companies that wrote several standards in the SOA Governance and API Management space and was acquired by webMethods in 2006. Leveraging the deep understanding of enterprise middleware we gained from those roots, Photon today builds award-winning omnichannel presences for some of the biggest brands, including 34 of the Fortune 100 companies.

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Tue, 20 Oct 2015

Scratch the Surface (Pro) & You See Microsoft’s Got Its Mojo Back

Microsoft Windows 10 Devices Announcement Summary and Implications for You

By Srinivas Balasubramanian, Co-founder and CEO, Photon

Stop everything! Peel yourself off of that story on Kelly Ripa at Starbucks and give yourself leave to skip the broadcast of yet one more primary debate. And pay attention. Microsoft’s back!

Whether it was the soporific launch of .Net and like products or Ballmer’s comical attempts at forcing developer excitement or scraping celebrity dust, Microsoft events of the past typically lacked spunk.

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Tue, 01 Sep 2015

Lone Voice Turns Chorus - ERP Generation IT Architectures Won’t Cut It for Digital

By Srinivas Balasubramanian, Co-founder and CEO, Photon

Interviewed in July after SAP’s annual user event SAPPHIRE, SAP Europe President Franck Cohen stated the obvious: “I think there is a trend for digital.” More tellingly, Franck acknowledged that SAP’s large system integrator partners need new skills and that “it is much easier for them to continue to sell consulting hours on SAP Financials”

Over the last twenty years, ERP systems from SAP and Oracle have dominated the budget and architecture of IT in large corporations. As a result, we see the following outcomes:

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Thu, 16 Jul 2015

How do you see the C-suite evolving in the digital age?

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Digital is changing everything. It’s changing how we work and how we play as individuals. It’s changing how businesses and customers sense each other and how they transact. And most certainly, it’s changing how businesses organize themselves to survive and thrive in the digital age.

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Fri, 26 Jun 2015

Why We Don’t Entirely Agree with Cisco’s John Chambers

By Srinivas Balasubramanian, Founder and CEO, Photon

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For over a quarter of a century, John Chambers perfected his Sermon on the Mount style keynotes combining his old-world oratory skills with new-age technique of pacing through aisles and interacting with the audience with a bevy of high-tech video gear and teleprompters in tow while outsized digital screens flip through in dizzying sequence snazzy PowerPoint slides with trillion dollar bar charts.

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Posted by Srinivas Balasubramanian on 12:11

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