In the era of digitization, voice and visual have begun to take over as a main channel of communication between retailers and consumers as the concept of typing slowly diminishes.
With the shopping experience at the crossroads of transformations, Amazon has provided a platform for consumers to make purchases with Alexa and Google’s recent partnership with Walmart allows for consumers to place orders through Google Assistant1. And with the latest partnership between Amazon's Alexa and Microsoft's Cortana2, the AI’s are now enabled to communicate with one another thus creating a new frontier, of retail and business applications, in voice AI landscape. Not to be left out of this market, Apple has announced the upcoming launch of its HomePod to take place in December. Bringing the connected home into Apple’s ecosystem of iOS devices.
- 40 billion + images have been shared on Instagram.
- This year Instagram usage by brands will reach 70%.
- 75% site visits are made after it is viewed on Instagram.
- 150 million + monthly users are active on Pinterest.
- 87% of Pinterest users have purchased products after seeing it on Pinterest.
In 2014, Photon developed a universal mobile app for a Fortune 500 luxury retail company adding in the visual search capability. Photon partnered with “Slyce” to power image recognition of products photographed using the application. The feature lived up to their customer’s expectations and provide an increased value to their luxury consumer.
As companies aim to keep up with the ongoing digital transformation, voice and visual search have helped in adding an in-depth, quicker and a more personalized layer of customer engagement than the traditional customer interaction. Proving to be the next frontier of digital disruption, these emerging technologies have enhanced how customers interact with AI. Overtime voice and visual will create new capabilities and venues for how customers search and browse for information
To discover more about how to action voice and visual search