Digital Transformation Insights

Wed, 19 Aug 2015

Omnichannel NOW Book Review : How We Got To Now – Six Innovations That Made the Modern World

Author : Steve Johnson  
Publisher : The Penguin Group

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You might pick up the book How We Got To Now seduced exclusively by the “innovation” word in the subtitle. While innovation certainly is its core topic, the book will have an unanticipated additional gift for you. Much like Bill Bryson’s Made in America gave you an interesting perspective on the history and evolution of culture in America over the last three centuries as part of discussing its core topic - how the English language evolved in America, Steve Johnson’s book on innovation exposes you to quite a bit of fascinating history of the conditions, places and personalities over the centuries that touched or were touched by the innovations Steve discusses in the book.

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