Digital Transformation Insights

Marketing Team

How IoT is Driving the Convergence of Physical and the Digital World

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The unstoppable digitization of our physical world has persistently changed how we live, travel, work and interact with each other. Rapid advancements in digital solutions have given rise to the Internet of Things (IoT), a global network of intelligent connected devices that enable people and places to connect in ways never thought possible. This creates an opportunity for enterprises across the world to reimagine their products and services, collect new types of data, power new front ends, develop new business models and improve customer experiences.

Posted by Marketing Team on 06:49

Labels: IoT, Wearables, Conversational Interfaces, Chatbots, DigitalTransformation, IoT Solutions, Intelligent Devices, Smart Car, Connected World, Machine to Machine, Data Analysis, Database, Connectivity, Sensors, Smart Home, Smart Devices, Data, Cloud Network, Internet of Things, IoT Applications, Connected Devices, Remote, Photon Blog

Wed, 31 Oct 2018

PhotonWorld 2018: The Event Summary

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PhotonWorld 2018 was Photon's fifth, invitation-only, customer networking event for senior executives in the digital transformation space. With a gathering of 177 attendees from top Fortune 500 global brands, PhotonWorld 2018 was the biggest PhotonWorld ever. This year, PhotonWorld featured distinguished visionary leaders—across retail, CPG, healthcare, and financial services—who discussed their cutting-edge business practices that have moved Digital Beyond the Transformation.

Posted by Marketing Team on 12:01

Labels: PhotonWorld Event Report, PhotonWorld 2018 Event Report, PW2018 Event Report, Photon World2018 Summary, photon world 2018 summary, Photon Event Report, PhotonWorld 2018 Infographic, Conference, 2018 photon world report, Infographic, Photon World Infographic, ThinkBeyond, Photon World 2018 Event Report, Photon Conference Report, 2018 photon world summary, DigitalTransformation

Wed, 19 Sep 2018

Apple Continues Innovation Drive with AI, AR & Machine Learning

Artificial Intelligence and AR technologies are slowly gaining adoption and becoming fundamental capabilities that are changing the way people connect with information, experiences, and each other. Today, businesses around the world are fast learning to use new AI technologies—everything from chatbots to neural networks—to create hyper-personalized experiences, intelligent products, and smarter business functions.

To keep up with these trends, Apple held a special event on September 12 and unveiled three new iPhones—iPhone XS, iPhone XS Max, and iPhone XR—and the Apple Watch 4. Below is a recap on how Apple is setting the foundation to power radically new immersive experiences with AI, Machine Learning, and Augmented Reality.

Thu, 09 Aug 2018

Infographic: How Personalization Drives Superior CX

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Supporting a consistent customer journey across digital channels is imperative. As a result, enterprises across the globe are accelerating their digital transformation initiatives to offer unified digital experiences. With advancements in digital technologies—such as artificial intelligence, augmented reality, virtual reality, and Internet-of-Things—and increasing demand of hyper-personalized customer experiences, personalization has become an integral part of digital commerce. Read More

Thu, 05 Jul 2018

How Digital Transformation Affects the CPG Industry

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Digital disruption impacts every aspect of business—from communicating with your customers to reinventing business models, to creating new products or entering new markets. Today 89% of enterprises intend to adopt or have already adopted a digital-first business strategy in order to truly transform their business. The drivers of digital growth have undergone a rapid and massive transformation where disruptors have created new business models based on an agile operating structure that successfully engages in a larger ecosystem by unlocking new sources of value.

Fri, 01 Jun 2018

Infographic: The History of Digital Transformation in the CPG Industry

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Today 89% of enterprises intend to adopt or have already adopted a digital-first business strategy in a bid to deliver powerful omnichannel customer experiences. CPG, which was slow to adopt digital, seems to have reached the digital tipping point with new digital players redefining customer experiences and acquiring significant market share. Digital innovation is rapidly transforming CPG companies in a number of ways, including how they are building their brand presence, engaging with their customers, creating new business models, and innovating new products or service offerings enabled by digital technologies. In this scenario, transforming from a traditional CPG company into a digitally native one has become critical for every CPG player.

Mon, 16 May 2016

Drive Growth with Omnichannel Customer Experiences [Podcast]

For most consumer-facing brands delivering hyper-personalized omnichannel experiences to their customers is not an easy task. That’s because building superior omnichannel experiences means putting the customer at the center of the overall experience. Below are the three areas critical for a winning customer experience design:

Wed, 24 Feb 2016

Looking Beyond Agile: the Lean Revolution

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Lean Software Development, a pro-lean culture emerging from within the Agile community, is an equally radical shift as the transition from Waterfall to Agile Development model. Seeking incremental waste reduction and value enhancement, the Lean methodology applies principles of lean manufacturing to optimize the whole IT value stream, and create desired outcomes: improved time to market, efficiency, quality, and most importantly developer engagement.

Wed, 30 Sep 2015

Next-gen Automobile Sees Breathtaking Pace of Innovation & Investment

By Srinivas Balasubramanian, Co-founder and CEO, Photon

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At PhotonWorld 2015, at other forums and in his CTO Blog, co-founder and CTO of Photon, Mukund Balasubramanian has been exhorting Chief Digital Officers and Chief Information Officers at our clients to mind the post-mobile, multi-touchpoint world we are arriving at and the importance of being active across all emerging digital touchpoints for brand relevance.

Sun, 20 Sep 2015

Apple "Hey Siri" Event Announcements and Implications

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Thu, 10 Sep 2015

The Rise Of Apple Watch

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At the time of the launch of Apple Watch, Photon’s CTO had predicted in the blog that the Apple Watch will be a game changer for the wearables category, just as the iPhone was for mobile phones. Now there are 4 more industry data points that reinforce our prognosis.

Tue, 25 Aug 2015

Wearable Tech & Rise of Apple Watch Infographic

Wed, 19 Aug 2015

The Evolution of Search in a Mobile-Focused World

Contributed Blog : By Mark Elfenbein, CEO, Slyce Inc.

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The very first search engine was launched exactly 25 years ago. Archie (Archive, without the v) debuted in 1990 as an FTP site with an index of downloadable directory listings. To find what you were looking for, exact wording was required- search engines didn’t recognize partial phrases or understand context like today. It was the dawning of the internet, the foundations on which was built our current ability to instantly know the population of China, or the ‘world’s greatest’ pancake recipe with just a few taps of a keyboard.

Wed, 19 Aug 2015

Omnichannel NOW Book Review : How We Got To Now – Six Innovations That Made the Modern World

Author : Steve Johnson
Publisher : The Penguin Group

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You might pick up the book How We Got To Now seduced exclusively by the “innovation” word in the subtitle. While innovation certainly is its core topic, the book will have an unanticipated additional gift for you. Much like Bill Bryson’s Made in America gave you an interesting perspective on the history and evolution of culture in America over the last three centuries as part of discussing its core topic - how the English language evolved in America, Steve Johnson’s book on innovation exposes you to quite a bit of fascinating history of the conditions, places and personalities over the centuries that touched or were touched by the innovations Steve discusses in the book.

Thu, 30 Jul 2015

Photon and Moxtra partner to bring a rich collaboration experience to personalized customer engagement

By Subrah Iyar, Co-founder and CEO, Moxtra and Srinivas Balasubramanian, Co-founder and CEO, Photon

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There are differing opinions in the community on how a business should go about effecting its digital transformation but there is complete consensus on one essential element of that effort – the need to deliver personalized engagement for the customer. Context-sensitive engagement is widely acknowledged to be a critical element, if not the cornerstone, of digital strategy. Such engagement increases the business’s mindshare, brand relevance and conversion to commerce with the consumer.

Wed, 27 May 2015

Photon and Slyce are partnering to bring visual search to retail

By Mark Elfenbein, President and CEO, Slyce Inc. & Mukund Balasubramanian, Co-founder and CTO, Photon

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