Customer loyalty strategies are core to highly successful omnichannel experiences — those that don't just deliver against baseline customer expectations but proactively build value and loyalty into every facet of the complex, modern customer journey.
Perfect omnichannel experiences are not just delivered seamlessly across all channels but are also consistently personalized for the individual consumer based on the user context, time, journey, browse history, situational and social data, and so forth.
But do personalized omnichannel experience drive better customer engagement, revenue, conversion, order value, and customer loyalty? Check for yourself to decide how consumers reward omnichannel personalization.
On April 29th, Bloomberg reported that Salesforce.com has retained financial advisors to “help it field takeover offers after being approached by a potential acquirer.” Salesforce.com and its charismatic founder are larger than life topics; they had such profound impact on the information technology industry landscape that any Salesforce.com acquisition will be the definitive tech industry acquisition in a long time and will reshape the industry.
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Posted by Matt Stone on 03:44
Labels: Customer Loyalty, rewards