In the era of digitization, voice and visual have begun to take over as a main channel of communication between retailers and consumers as the concept of typing slowly diminishes.
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In the era of digitization, voice and visual have begun to take over as a main channel of communication between retailers and consumers as the concept of typing slowly diminishes.
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Search can be your one and only interaction with a customer. Make it count.
Incorporating user data, deploying Smart search and discovery functionalities like auto-complete, visual search, self-learning searches can help you create personalized search results and a highly profitable customer experience (CX) without retooling the front end. Searchandising a.k.a. fusing site-search and navigation with merchandising can boost sales, conversion rates, and Average Order Value (AOV). Searchandising can make or break your Ecommerce experience.
Read MoreContributed Blog : By Mark Elfenbein, CEO, Slyce Inc.
The very first search engine was launched exactly 25 years ago. Archie (Archive, without the v) debuted in 1990 as an FTP site with an index of downloadable directory listings. To find what you were looking for, exact wording was required- search engines didn’t recognize partial phrases or understand context like today. It was the dawning of the internet, the foundations on which was built our current ability to instantly know the population of China, or the ‘world’s greatest’ pancake recipe with just a few taps of a keyboard.
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Posted by Michael Levine on 12:20
Labels: Visual Search, Omnichannel Personalization, Conversational Interfaces, AI