Digital Transformation Insights

Tue, 09 Jan 2018

Reinvision the CPG Industry with Augmented Reality

Rethink CPG industry with Augmented Reality

The consumer packaged goods (CPG) industry is undergoing a major transition as next generation of customers are becoming major drivers of new digital experiences through omnichannel retailing, eCommerce and mobile platforms. Based on increasing demand, CPG companies have to create new products leveraging the next generation of digital technologies to deliver hyper-personalized customer experiences. The key to creating a digitally transformed CPG company is to build upon new business strategies to define and execute new construct of capabilities. This allows CPG companies to powerfully engage with customers, integrate digital at the core of their business and ideate new business models including new services and products.

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Tue, 20 Oct 2015

Scratch the Surface (Pro) & You See Microsoft’s Got Its Mojo Back

Microsoft Windows 10 Devices Announcement Summary and Implications for You

By Srinivas Balasubramanian, Co-founder and CEO, Photon

Stop everything! Peel yourself off of that story on Kelly Ripa at Starbucks and give yourself leave to skip the broadcast of yet one more primary debate. And pay attention. Microsoft’s back!

Whether it was the soporific launch of .Net and like products or Ballmer’s comical attempts at forcing developer excitement or scraping celebrity dust, Microsoft events of the past typically lacked spunk.

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Thu, 10 Sep 2015

The Rise Of Apple Watch

apple-watch-banner_3

At the time of the launch of Apple Watch, Photon’s CTO had predicted in the blog that the Apple Watch will be a game changer for the wearables category, just as the iPhone was for mobile phones. Now there are 4 more industry data points that reinforce our prognosis.

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Tue, 25 Aug 2015

Wearable Tech & Rise of Apple Watch Infographic

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Thu, 30 Apr 2015

Apple Watch: A Game Changer if ever there was one!

By Mukund Balasubramanian, Co-founder & CTO, Photon

The Apple Watch will be a game changer for the Wearables category just as the iPhone was for mobile phones. Apple Watch will be the Gold Standard of brand experiences as consumer digital evolution curve continues from the Web to Mobile and now to multi-screen touchpoints.

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