Digital Transformation Insights

Fri, 16 Feb 2018

Infographic: How Digital Continues to Disrupt

How Digital continues to disrupt

Digital transformation happens everywhere and is imperative for all businesses. Digital has emerged as the driving force behind what is possible, connecting the enterprise with customers like never before. It is reshaping human lives and is constantly redefining the way customers interact with businesses. The risk of digital disrupting business process is serious. It is an ideal time for enterprises to adapt digital at the core of their business processes and embrace mobile-first, cloud-first and AI-first approaches to deliver new standards of digital experiences.

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Wed, 29 Nov 2017

Five Digital Trends Revolutionizing the Restaurant Industry

Digital Trends in Restaurant Industry

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Fri, 28 Jul 2017

Prepare for the Next Big Shift in Digital - Moving from Mobile-First to AI-First

Moving from Mobile-First to AI-First

 
Artificial Intelligence (AI) is developing faster than the speed of light. From SIRI to self-driving cars, Artificial Intelligence and Machine Learning are unlocking capabilities that were unthinkable only a few years ago.
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Tue, 30 May 2017

A Historical View Of Chatbots

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The advent of voice and chat is a significant point in the digital timeline, representing the big shift in UX and behavior since the introduction of smartphones. Chatbots are one of the hottest trends in the world of artificial intelligence and machine learning. Implementation of chatbots across industries has brought us to the beginning of a new era in the technology: “The Era of Conversational Interface.

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Wed, 25 Jan 2017

How Banks are Re-engineering the Customer Journey

How Banks are Re-engineering Customer Journey

Look around and digital transformation is occurring everywhere. In the past 4 years, the financial services industry has seen an unprecedented pace of innovation:

  • Comprehensive mobile banking UX
  • Biometric mobile banking authentication
  • Competitive branchless banking
  • Social payments (P2P transfers and online purchases)
  • NFC and RFID-based contactless payments
  • Progress towards a cashless society through digital wallets
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Mon, 17 Oct 2016

Powering the Omnichannel Personalization Engine: Big Data, a 360° Perspective, and a Mobile-First Attitude

By Srinivas Balasubramanian, Co-founder and CEO, Photon

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Most companies fail in matching the experiences they deliver with what their customers expect. And that’s off-putting. But given the benefits of omnichannel personalization, it’s worth trying to learn from the few Fortune 500 brands who’ve got their personalization tactics right

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Mon, 25 Jul 2016

The Rise of Chatbots and Conversational Interfaces

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Bots Are the Next Big Thing in Brand Engagement and CX

Enter the chatbots! And a tantalizing new generation of cognitive digital experiences is possible. Need a ride? Search for Uber in Facebook Messenger, simply tap the car icon, and you’re on your way. Want a pizza? Just send a tweet or Facebook message to your favorite pizzeria. Tell the chatbot you want pepperoni on it. Or bacon. Or anything you like. Simplifies life for consumers, doesn’t it?

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Wed, 29 Jun 2016

Are You OmniChannel? Gear Up For OmniSecurity

With cyber attacks costing businesses between $400 and $500 billion a year, visibility into application, cloud, network, data center, and mobile risks has never been more critical. As cloud computing, mobility, big data, social technologies, and the Internet of Things are reshaping businesses, the risk of data breaches continues to rise at alarming rates. In 2015, 38% more security incidents were detected than the year before, according to a PwC report.

From the CISO and CIO perspective, security is paramount in an omnichannel scenario, while for CMOs and Line-of-Business leaders, omnichannel success calls for winning customers’ digital moments via superior customer experience, increasing number of payment methods, devices, and fulfillment options—all of which expands the attack surface and creates more risk than ever before.

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Wed, 15 Jun 2016

Digital Strategy: Mobile-first means API-first

By Srinivas Balasubramanian, Co-founder and CEO, Photon

Digital Strategy: Mobile-first means API-first

Convergence of megatrends like cloud platforms, mobile apps, and the IoT devices has made interconnectedness a precondition for digital business success. By allowing one-to-many and many-to-one loose coupling between systems, APIs enable the interconnectedness and business agility demanded by the always-on, always-connected customers and are quickly proving their value as a game-changing strategic business tool.

Photon’s foundational team had realized the business value of APIs in 1998 when we had founded Infravio, one of the world's leading SOA Infrastructure companies that wrote several standards in the SOA Governance and API Management space and was acquired by webMethods in 2006. Leveraging the deep understanding of enterprise middleware we gained from those roots, Photon today builds award-winning omnichannel presences for some of the biggest brands, including 34 of the Fortune 100 companies.

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Tue, 20 Oct 2015

Scratch the Surface (Pro) & You See Microsoft’s Got Its Mojo Back

Microsoft Windows 10 Devices Announcement Summary and Implications for You

By Srinivas Balasubramanian, Co-founder and CEO, Photon

Stop everything! Peel yourself off of that story on Kelly Ripa at Starbucks and give yourself leave to skip the broadcast of yet one more primary debate. And pay attention. Microsoft’s back!

Whether it was the soporific launch of .Net and like products or Ballmer’s comical attempts at forcing developer excitement or scraping celebrity dust, Microsoft events of the past typically lacked spunk.

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Wed, 19 Aug 2015

The Evolution of Search in a Mobile-Focused World

Contributed Blog : By Mark Elfenbein, CEO, Slyce Inc.

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The very first search engine was launched exactly 25 years ago. Archie (Archive, without the v) debuted in 1990 as an FTP site with an index of downloadable directory listings. To find what you were looking for, exact wording was required- search engines didn’t recognize partial phrases or understand context like today. It was the dawning of the internet, the foundations on which was built our current ability to instantly know the population of China, or the ‘world’s greatest’ pancake recipe with just a few taps of a keyboard.

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