Digital Transformation Insights

Wed, 29 Jun 2016

Are You OmniChannel? Gear Up For OmniSecurity

With cyber attacks costing businesses between $400 and $500 billion a year, visibility into application, cloud, network, data center, and mobile risks has never been more critical. As cloud computing, mobility, big data, social technologies, and the Internet of Things are reshaping businesses, the risk of data breaches continues to rise at alarming rates. In 2015, 38% more security incidents were detected than the year before, according to a PwC report.

From the CISO and CIO perspective, security is paramount in an omnichannel scenario, while for CMOs and Line-of-Business leaders, omnichannel success calls for winning customers’ digital moments via superior customer experience, increasing number of payment methods, devices, and fulfillment options—all of which expands the attack surface and creates more risk than ever before.

Thu, 23 Jun 2016

Top 5 Reasons Why Security Transformation is Critical to Your Omnichannel Plan

Ransomware, denial-of-service attacks, jailbreak, zero-day attacks, man-in-the-middle attacks, headless worms, ghostware. The language of cyber attacks can incite fear — which seems appropriate given that it is costing businesses between $400 and $500 billion a year.

Here are the top five reasons why omnichannel security must be your priority: Top 5 reasons security transformation omnichannel

As businesses rush to build omnichannel capabilities they widen the attack surface, introduce new risks and vulnerabilities by exposing
sensitive corporate and customer data via websites, mobile apps, mobile wallets, digital payments, wearables, kiosks, in-store, social, mobile, cloud, IoT, big data analytics, partners, and suppliers.

Tue, 31 May 2016

Content-driven E-commerce Experiences: The New Revenue Engine

E-commerce and Content Management Systems have traditionally been segregated platforms with different processes and focus. As a result, many brands and businesses today suffer from ‘Two-Site Syndrome,’ where their “discover” and “explore” phases of the customer journey are disconnected from the “buy” phase, leading to a fractured digital experience.

Today, the desire for truly consistent omnichannel experiences has rendered the “old way” of creating content for a single channel futile. Serving integrated, evolved, and consistent content to commerce experiences to win the love, loyalty, and wallet share of the digitally-distracted consumer has become the new holy grail. This lofty aim calls for successful integration of e-commerce and content management platforms.

Mon, 16 May 2016

Drive Growth with Omnichannel Customer Experiences [Podcast]

For most consumer-facing brands delivering hyper-personalized omnichannel experiences to their customers is not an easy task. That’s because building superior omnichannel experiences means putting the customer at the center of the overall experience. Below are the three areas critical for a winning customer experience design:

Wed, 24 Feb 2016

Forrester, IDC & Gartner CX Predictions [Infographic]

Analysts predict that today's personalized experiences and multidiscipline CX strategies
will lead to more immersive omniexperiences, greater capacity, and through embedded cognitive services. Learn more about their digital transformation predictions in this infographic — and contact Photon's omnichannel experts to accelerate your brand's transformation!

Tue, 25 Aug 2015

Wearable Tech & Rise of Apple Watch Infographic

Thu, 30 Jul 2015

Photon and Moxtra partner to bring a rich collaboration experience to personalized customer engagement

By Subrah Iyar, Co-founder and CEO, Moxtra and Srinivas Balasubramanian, Co-founder and CEO, Photon

Moxtra

There are differing opinions in the community on how a business should go about effecting its digital transformation but there is complete consensus on one essential element of that effort – the need to deliver personalized engagement for the customer. Context-sensitive engagement is widely acknowledged to be a critical element, if not the cornerstone, of digital strategy. Such engagement increases the business’s mindshare, brand relevance and conversion to commerce with the consumer.

Thu, 16 Jul 2015

How do you see the C-suite evolving in the digital age?

Digital is changing everything. It’s changing how we work and how we play as individuals. It’s changing how businesses and customers sense each other and how they transact. And most certainly, it’s changing how businesses organize themselves to survive and thrive in the digital age.

Wed, 27 May 2015

Photon and Slyce are partnering to bring visual search to retail

By Mark Elfenbein, President and CEO, Slyce Inc. & Mukund Balasubramanian, Co-founder and CTO, Photon

Fri, 15 May 2015

If Salesforce.com Is in Play, What Are the Omni-channel Industry Implications?

By Srinivas Balasubramanian, Co-founder and CEO, Photon

On April 29th, Bloomberg reported that Salesforce.com has retained financial advisors to “help it field takeover offers after being approached by a potential acquirer.” Salesforce.com and its charismatic founder are larger than life topics; they had such profound impact on the information technology industry landscape that any Salesforce.com acquisition will be the definitive tech industry acquisition in a long time and will reshape the industry.

Thu, 30 Apr 2015

Apple Watch: A Game Changer if ever there was one!

By Mukund Balasubramanian, Co-founder & CTO, Photon

The Apple Watch will be a game changer for the Wearables category just as the iPhone was for mobile phones. Apple Watch will be the Gold Standard of brand experiences as consumer digital evolution curve continues from the Web to Mobile and now to multi-screen touchpoints.

Sun, 15 Mar 2015

Digital In-Store Presences Demystified

By Mukund Balasubramanian, Co-founder & CTO, Photon

The last few years have seen an explosion of Mobile Apps for almost everything you can imagine, resulting in the slogan “there is an app for that” across the industry. This has been true across industries but nowhere has it been more prevalent than in retail. With consumer touchpoints with a brand on Mobile exceeding 50% this holiday shopping season, and growing, it is now time to move onto the next big area of growth for retailers - Ubiquitous Computing and a more specific manifestation of that, Digital In-Store Presences.

By Mark Elfenbein, President and CEO, Slyce Inc. & Mukund Balasubramanian, Co-founder and CTO, Photon

By Srinivas Balasubramanian, Co-founder and CEO, Photon

By Mukund Balasubramanian, Co-founder & CTO, Photon

By Mukund Balasubramanian, Co-founder & CTO, Photon

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