Digital Transformation Insights

Marketing Team

Recent Posts

Fri, 01 Jun 2018

Infographic: The History of Digital Transformation in the CPG Industry

CPG history blog

Today 89% of enterprises intend to adopt or have already adopted a digital-first business strategy in a bid to deliver powerful omnichannel customer experiences. CPG, which was slow to adopt digital, seems to have reached the digital tipping point with new digital players redefining customer experiences and acquiring significant market share. Digital innovation is rapidly transforming CPG companies in a number of ways, including how they are building their brand presence, engaging with their customers, creating new business models, and innovating new products or service offerings enabled by digital technologies. In this scenario, transforming from a traditional CPG company into a digitally native one has become critical for every CPG player.

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Mon, 16 May 2016

Drive Growth with Omnichannel Customer Experiences [Podcast]

For most consumer-facing brands delivering hyper-personalized omnichannel experiences to their customers is not an easy task. That’s because building superior omnichannel experiences means putting the customer at the center of the overall experience. Below are the three areas critical for a winning customer experience design:

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Wed, 24 Feb 2016

Looking Beyond Agile: the Lean Revolution

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Lean Software Development, a pro-lean culture emerging from within the Agile community, is an equally radical shift as the transition from Waterfall to Agile Development model. Seeking incremental waste reduction and value enhancement, the Lean methodology applies principles of lean manufacturing to optimize the whole IT value stream, and create desired outcomes: improved time to market, efficiency, quality, and most importantly developer engagement.

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Posted by Marketing Team on 10:34

Labels: agile, lean

Wed, 30 Sep 2015

Next-gen Automobile Sees Breathtaking Pace of Innovation & Investment

By Srinivas Balasubramanian, Co-founder and CEO, Photon

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At PhotonWorld 2015, at other forums and in his CTO Blog, co-founder and CTO of Photon, Mukund Balasubramanian has been exhorting Chief Digital Officers and Chief Information Officers at our clients to mind the post-mobile, multi-touchpoint world we are arriving at and the importance of being active across all emerging digital touchpoints for brand relevance.

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Sun, 20 Sep 2015

Apple "Hey Siri" Event Announcements and Implications

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Posted by Marketing Team on 05:18

Labels: apple, ios9

Thu, 10 Sep 2015

The Rise Of Apple Watch

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At the time of the launch of Apple Watch, Photon’s CTO had predicted in the blog that the Apple Watch will be a game changer for the wearables category, just as the iPhone was for mobile phones. Now there are 4 more industry data points that reinforce our prognosis.

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Tue, 25 Aug 2015

Wearable Tech & Rise of Apple Watch Infographic

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Wed, 19 Aug 2015

The Evolution of Search in a Mobile-Focused World

Contributed Blog : By Mark Elfenbein, CEO, Slyce Inc.

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The very first search engine was launched exactly 25 years ago. Archie (Archive, without the v) debuted in 1990 as an FTP site with an index of downloadable directory listings. To find what you were looking for, exact wording was required- search engines didn’t recognize partial phrases or understand context like today. It was the dawning of the internet, the foundations on which was built our current ability to instantly know the population of China, or the ‘world’s greatest’ pancake recipe with just a few taps of a keyboard.

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Wed, 19 Aug 2015

Omnichannel NOW Book Review : How We Got To Now – Six Innovations That Made the Modern World

Author : Steve Johnson  
Publisher : The Penguin Group

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You might pick up the book How We Got To Now seduced exclusively by the “innovation” word in the subtitle. While innovation certainly is its core topic, the book will have an unanticipated additional gift for you. Much like Bill Bryson’s Made in America gave you an interesting perspective on the history and evolution of culture in America over the last three centuries as part of discussing its core topic - how the English language evolved in America, Steve Johnson’s book on innovation exposes you to quite a bit of fascinating history of the conditions, places and personalities over the centuries that touched or were touched by the innovations Steve discusses in the book.

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Thu, 30 Jul 2015

Photon and Moxtra partner to bring a rich collaboration experience to personalized customer engagement

 By Subrah Iyar, Co-founder and CEO, Moxtra and                                                                       Srinivas Balasubramanian, Co-founder and CEO, Photon

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There are differing opinions in the community on how a business should go about effecting its digital transformation but there is complete consensus on one essential element of that effort – the need to deliver personalized engagement for the customer. Context-sensitive engagement is widely acknowledged to be a critical element, if not the cornerstone, of digital strategy. Such engagement increases the business’s mindshare, brand relevance and conversion to commerce with the consumer.

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Wed, 27 May 2015

Photon and Slyce are partnering to bring visual search to retail

By Mark Elfenbein, President and CEO, Slyce Inc. & Mukund Balasubramanian, Co-founder and CTO, Photon

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