Digital Transformation Insights

Thu, 14 Dec 2017

Infographic: The State of Guest Experiences in Restaurants

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Leading Fortune 500 companies are investing in key digital technologies to automate business processes in order to improve their customer experiences. To remain competitive in today’s digital age, restaurants need to effectively analyze and respond to the proliferation of consumer’s digital devices, to anticipate their preferences and deliver an inspiring guest experience. Restaurants need to adapt to the latest digital technologies, adopt digital at the core of their business processes and embrace artificial intelligence, cloud-first and mobile-first approaches to invent, develop and deliver new standards of customer experiences.

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Wed, 29 Nov 2017

Five Digital Trends Revolutionizing the Restaurant Industry

Digital Trends in Restaurant Industry

 

To remain competitive in today’s digital age, restaurants need to effectively take inspiration to analyze and respond to latest digital trends in order to deliver highly-personalized guest experiences. From mobile-first to AI-first, a wide range of emerging digital technologies are set to transform restaurant-guest interactions. The end-to-end dining experience from touch-screen tablets to ordering through a chatbot, and from mobile tracking to guest loyalty, restaurants have transformed from traditional to digital operations. The emergence of promising new digital technologies such as Artificial Intelligence, Mobile and Cloud-First, APIs and Microservices, Augmented and Virtual Reality intertwined with data is transforming how restaurants operate to deliver great guest experiences.

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Mon, 30 Oct 2017

How Augmented Reality can improve customer experience

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From mobile-first to AI-first, a wide range of emerging digital technologies are set to transform how brands interact with their customers. Virtual reality (VR) and Augmented reality (AR) are the latest technologies to be heralded as game-changing, offering businesses the prospect of creating new, immersive customer experiences. Augmented reality is quickly becoming an important technology in the enterprise, thanks to the launch of iPhone X packed with augmented reality features. By 2019, AR, VR, and mixed reality solutions will be evaluated and adopted in 20% of large-enterprise businesses, predicts Gartner.

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Posted by Michael Levine on 12:39

Labels: AR, CX

Fri, 30 Jun 2017

Using Geofencing to Interact with Customers to drive Engagement

Using Geofencing to interact with customers to drive engagement

As of 2017, there are an estimated 2.32 billion smartphone users, out of which 80% of shoppers use their smartphones to purchase products. In an age of digital transformation, the retail and financial industries have turned to geofencing to target a wider audience and increase their businesses. Using GPS, RFID (Radio Frequency IDentification), wifi or Bluetooth, geofencing establishes a geographic virtual perimeter around a specific location like that of a retail store.

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Tue, 30 May 2017

A Historical View Of Chatbots

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The advent of voice and chat is a significant point in the digital timeline, representing the big shift in UX and behavior since the introduction of smartphones. Chatbots are one of the hottest trends in the world of artificial intelligence and machine learning. Implementation of chatbots across industries has brought us to the beginning of a new era in the technology: “The Era of Conversational Interface.

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Thu, 27 Apr 2017

Converting Browsers to Buyers - Top 5 Searchandising Secrets

Top 5 Best Practices for Searchandising success 

Search can be your one and only interaction with a customer. Make it count.

Incorporating user data, deploying Smart search and discovery functionalities like auto-complete, visual search, self-learning searches can help you create personalized search results and a highly profitable customer experience (CX) without retooling the front end. Searchandising a.k.a. fusing site-search and navigation with merchandising can boost sales, conversion rates, and Average Order Value (AOV). Searchandising can make or break your Ecommerce experience.

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Wed, 21 Dec 2016

Omnichannel Personalization in Banking & FinServ Companies

Financial services companies must put personalization technologies at the heart of their customer engagement and digital strategies to deliver the richer and more personalized digital banking experiences that customer want – and deserve.

Omnichannel Personalization in banking & FinServ Companies

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Wed, 21 Dec 2016

From Big Data Insights to Omnichannel Experiences: Valuable Lessons from Fortune 500 Omnichannel Brands

By Srinivas Balasubramanian, CEO at Photon

From Big Data Insights to Omnichannel Experiences

Data volume and velocity, two of the Four V’s of Big Data, grow exponentially in a digital enterprise. However, these have no relevance unless high-performance analytics convert the data into what we call Big Data’s fifth VValue to Business. Innovative companies use actionable insights from Big Data to drive real-time marketing effectiveness, such as delivering high-value, personalized customer experiences to drive ROI and brand love; dynamic online merchandising like smart cross-selling and upselling to drive revenue; and insights to enhance an app experience, target customer with next-best offers, adjust pricing in real time or provide up-to-the-minute information about customers.

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Wed, 31 Aug 2016

Top 7 Benefits of Omnichannel Personalization

Perfect omnichannel experiences are not just delivered seamlessly across all channels but are also consistently personalized for the individual consumer based on the user context, time, journey, browse history, situational and social data, and so forth.

But do personalized omnichannel experience drive better customer engagement, revenue, conversion, order value, and customer loyalty? Check for yourself to decide how consumers reward omnichannel personalization.

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Mon, 16 May 2016

Drive Growth with Omnichannel Customer Experiences [Podcast]

For most consumer-facing brands delivering hyper-personalized omnichannel experiences to their customers is not an easy task. That’s because building superior omnichannel experiences means putting the customer at the center of the overall experience. Below are the three areas critical for a winning customer experience design:

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Wed, 24 Feb 2016

Forrester, IDC & Gartner CX Predictions [Infographic]

Analysts predict that today's personalized experiences and multidiscipline CX strategies
will lead to more immersive 
omniexperiences, greater capacity, and through embedded cognitive services. Learn more about their digital transformation predictions in this infographic — and contact Photon's omnichannel experts to accelerate your brand's transformation!

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