Digital Transformation Insights

Thu, 14 Dec 2017

Infographic: The State of Guest Experiences in Restaurants

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Leading Fortune 500 companies are investing in key digital technologies to automate business processes in order to improve their customer experiences. To remain competitive in today’s digital age, restaurants need to effectively analyze and respond to the proliferation of consumer’s digital devices, to anticipate their preferences and deliver an inspiring guest experience. Restaurants need to adapt to the latest digital technologies, adopt digital at the core of their business processes and embrace artificial intelligence, cloud-first and mobile-first approaches to invent, develop and deliver new standards of customer experiences.

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Wed, 29 Nov 2017

Five Digital Trends Revolutionizing the Restaurant Industry

Digital Trends in Restaurant Industry

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Mon, 30 Oct 2017

How Augmented Reality can improve customer experience

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Posted by Michael Levine on 12:39

Labels: CX, AR

Fri, 30 Jun 2017

Using Geofencing to Interact with Customers to drive Engagement

Using Geofencing to interact with customers to drive engagement

As of 2017, there are an estimated 2.32 billion smartphone users, out of which 80% of shoppers use their smartphones to purchase products. In an age of digital transformation, the retail and financial industries have turned to geofencing to target a wider audience and increase their businesses. Using GPS, RFID (Radio Frequency IDentification), wifi or Bluetooth, geofencing establishes a geographic virtual perimeter around a specific location like that of a retail store.

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Tue, 30 May 2017

A Historical View Of Chatbots

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The advent of voice and chat is a significant point in the digital timeline, representing the big shift in UX and behavior since the introduction of smartphones. Chatbots are one of the hottest trends in the world of artificial intelligence and machine learning. Implementation of chatbots across industries has brought us to the beginning of a new era in the technology: “The Era of Conversational Interface.

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Thu, 27 Apr 2017

Converting Browsers to Buyers - Top 5 Searchandising Secrets

Top 5 Best Practices for Searchandising success 

Search can be your one and only interaction with a customer. Make it count.

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Wed, 21 Dec 2016

Omnichannel Personalization in Banking & FinServ Companies

Financial services companies must put personalization technologies at the heart of their customer engagement and digital strategies to deliver the richer and more personalized digital banking experiences that customer want – and deserve.

Omnichannel Personalization in banking & FinServ Companies

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Wed, 21 Dec 2016

From Big Data Insights to Omnichannel Experiences: Valuable Lessons from Fortune 500 Omnichannel Brands

By Srinivas Balasubramanian, CEO at Photon

From Big Data Insights to Omnichannel Experiences

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Wed, 31 Aug 2016

Top 7 Benefits of Omnichannel Personalization

Perfect omnichannel experiences are not just delivered seamlessly across all channels but are also consistently personalized for the individual consumer based on the user context, time, journey, browse history, situational and social data, and so forth.

But do personalized omnichannel experience drive better customer engagement, revenue, conversion, order value, and customer loyalty? Check for yourself to decide how consumers reward omnichannel personalization.

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Mon, 16 May 2016

Drive Growth with Omnichannel Customer Experiences [Podcast]

For most consumer-facing brands delivering hyper-personalized omnichannel experiences to their customers is not an easy task. That’s because building superior omnichannel experiences means putting the customer at the center of the overall experience. Below are the three areas critical for a winning customer experience design:

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Wed, 24 Feb 2016

Forrester, IDC & Gartner CX Predictions [Infographic]

Analysts predict that today's personalized experiences and multidiscipline CX strategies
will lead to more immersive 
omniexperiences, greater capacity, and through embedded cognitive services. Learn more about their digital transformation predictions in this infographic — and contact Photon's omnichannel experts to accelerate your brand's transformation!

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