Digital Transformation Insights

Thu, 05 Jul 2018

How Digital Transformation Affects the CPG Industry

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Digital disruption impacts every aspect of business—from communicating with your customers to reinventing business models, to creating new products or entering new markets. Today 89% of enterprises intend to adopt or have already adopted a digital-first business strategy in order to truly transform their business. The drivers of digital growth have undergone a rapid and massive transformation where disruptors have created new business models based on an agile operating structure that successfully engages in a larger ecosystem by unlocking new sources of value.

Fri, 01 Jun 2018

Infographic: The History of Digital Transformation in the CPG Industry

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Today 89% of enterprises intend to adopt or have already adopted a digital-first business strategy in a bid to deliver powerful omnichannel customer experiences. CPG, which was slow to adopt digital, seems to have reached the digital tipping point with new digital players redefining customer experiences and acquiring significant market share. Digital innovation is rapidly transforming CPG companies in a number of ways, including how they are building their brand presence, engaging with their customers, creating new business models, and innovating new products or service offerings enabled by digital technologies. In this scenario, transforming from a traditional CPG company into a digitally native one has become critical for every CPG player.

Wed, 16 May 2018

Infographic: How Digital Transformation is Redefining CPG Industry

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Digital has emerged as a driving force behind what is possible, connecting enterprises with a new generation of customers like never before. According to Gartner, 50% of CEOs expect their industry will undergo a substantial transformation or be unrecognizable by 2020. This makes digital transformation imperative for all businesses, whether Automotive, Logistics, CPG, Finserv, Retail, Travel & Hospitality or Healthcare.

Fri, 16 Feb 2018

Six Reasons Why Digital Transformation is Inevitable in 2018

We are heading into an unprecedented time in information technology with new digital realities continuing to accelerate. Latest digital technologies such as Artificial Intelligence, Augmented and Virtual Reality Solutions, Internet-of-Things, Automation, Mobile & Cloud First, APIs and Microservices are set to drive one of the biggest changes since the advent of the iPhone. In the year 2018, enterprises will not return to their sins of the past by launching separate and domain specific initiatives. Instead, they will adapt digital at the core of every business process and old traditional businesses will transform into new digital enterprises.

Fri, 16 Feb 2018

Infographic: How Digital Continues to Disrupt

How Digital continues to disrupt

Digital transformation happens everywhere and is imperative for all businesses. Digital has emerged as the driving force behind what is possible, connecting the enterprise with customers like never before. It is reshaping human lives and is constantly redefining the way customers interact with businesses. The risk of digital disrupting business process is serious. It is an ideal time for enterprises to adapt digital at the core of their business processes and embrace mobile-first, cloud-first and AI-first approaches to deliver new standards of digital experiences.

Wed, 29 Nov 2017

Five Digital Trends Revolutionizing the Restaurant Industry

Digital Trends in Restaurant Industry

To remain competitive in today’s digital age, restaurants need to effectively take inspiration to analyze and respond to latest digital trends in order to deliver highly-personalized guest experiences. From mobile-first to AI-first, a wide range of emerging digital technologies are set to transform restaurant-guest interactions. The end-to-end dining experience from touch-screen tablets to ordering through a chatbot, and from mobile tracking to guest loyalty, restaurants have transformed from traditional to digital operations. The emergence of promising new digital technologies such as Artificial Intelligence, Mobile and Cloud-First, APIs and Microservices, Augmented and Virtual Reality intertwined with data is transforming how restaurants operate to deliver great guest experiences.

Fri, 15 Sep 2017

New iPhones make Augmented Reality a Mainstream Reality

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Apple packed its latest iPhone X with augmented reality, betting the evolving technology will change the course of mobility across the globe. With the intention of bringing augmented reality technology to the masses Apple unveiled three new smartphones citing it to be the best way for consumers to interact with AR apps.

Fri, 28 Jul 2017

Prepare for the Next Big Shift in Digital - Moving from Mobile-First to AI-First

_Artificial Intelligence (AI) is developing faster than the speed of light. From SIRI to self-driving cars, Artificial Intelligence and Machine Learning are unlocking capabilities that were unthinkable only a few years ago.

Fri, 30 Jun 2017

Using Geofencing to Interact with Customers to drive Engagement

As of 2017, there are an estimated 2.32 billion smartphone users, out of which 80% of shoppers use their smartphones to purchase products. In an age of digital transformation, the retail and financial industries have turned to geofencing to target a wider audience and increase their businesses. Using GPS, RFID (Radio Frequency IDentification), wifi or Bluetooth, geofencing establishes a geographic virtual perimeter around a specific location like that of a retail store.

Fri, 24 Feb 2017

Digital Speed is Re-engineering Traditional IT

For nearly a decade, CIOs and IT leaders have experimented with two-speed IT to drive business agility, only to discover that two-speed IT had more downsides than upsides. The process improvement they expected in delivery and collaboration was hard to come by.

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Pull the Plug on Two-Speed IT

By decoupling the management of customer-centric front-end systems from the transaction-oriented back-end systems, two-speed IT architecture allowed companies

Wed, 25 Jan 2017

Digital Transformation Predictions for 2017

From the tsunami of Pokémon Go, which made augmented reality mainstream overnight, to the explosion of chatbots taking orders for brands, large and small — 2016 proved to be more exciting and disruptive than the year before.

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With the integration of digital technology into every aspect of business, digital transformation has become the key strategic thrust for most CEOs, CTOs, and CIOs. The global investment in digital transformation is expected to reach $2.2 trillion in 2019, almost 60% more than in 2016.

Wed, 25 Jan 2017

How Banks are Re-engineering the Customer Journey

How Banks are Re-engineering Customer Journey

Look around and digital transformation is occurring everywhere. In the past 4 years, the financial services industry has seen an unprecedented pace of innovation:

Comprehensive mobile banking UX
Biometric mobile banking authentication
Competitive branchless banking
Social payments (P2P transfers and online purchases)
NFC and RFID-based contactless payments
Progress towards a cashless society through digital wallets

Wed, 31 Aug 2016

Boost Omnichannel Experiences with Content & Commerce Integration

Integrate Web Content Management (WCM) and eCommerce platforms to unify brand story and purchase experience

Many brands suffer from “two site” syndrome that results in a frustrating and fragmented customer experience. The operation of separate content and e-commerce silos force customers to jump between sections in the website during “explore” and “buy” phases.

Thu, 28 Jul 2016

5 Essential Steps to Improve Omnichannel Security

Given that the rapid expansion in use of digital technologies also expands the attack surface, successfully managing security risks in omnichannel devices is a constant battle for CIOs and CISOs. Here are five essential steps to turn security risks into rewards by improving your omnichannel security:

Thu, 23 Jun 2016

Top 5 Reasons Why Security Transformation is Critical to Your Omnichannel Plan

Ransomware, denial-of-service attacks, jailbreak, zero-day attacks, man-in-the-middle attacks, headless worms, ghostware. The language of cyber attacks can incite fear — which seems appropriate given that it is costing businesses between $400 and $500 billion a year.

Here are the top five reasons why omnichannel security must be your priority: Top 5 reasons security transformation omnichannel

As businesses rush to build omnichannel capabilities they widen the attack surface, introduce new risks and vulnerabilities by exposing
sensitive corporate and customer data via websites, mobile apps, mobile wallets, digital payments, wearables, kiosks, in-store, social, mobile, cloud, IoT, big data analytics, partners, and suppliers.

Wed, 15 Jun 2016

Digital Strategy: Mobile-first means API-first

By Srinivas Balasubramanian, Co-founder and CEO, Photon

Digital Strategy: Mobile-first means API-first

Convergence of megatrends like cloud platforms, mobile apps, and the IoT devices has made interconnectedness a precondition for digital business success. By allowing one-to-many and many-to-one loose coupling between systems, APIs enable the interconnectedness and business agility demanded by the always-on, always-connected customers and are quickly proving their value as a game-changing strategic business tool.

Photon’s foundational team had realized the business value of APIs in 1998 when we had founded Infravio, one of the world's leading SOA Infrastructure companies that wrote several standards in the SOA Governance and API Management space and was acquired by webMethods in 2006. Leveraging the deep understanding of enterprise middleware we gained from those roots, Photon today builds award-winning omnichannel presences for some of the biggest brands, including 34 of the Fortune 100 companies.

Tue, 31 May 2016

Content-driven E-commerce Experiences: The New Revenue Engine

E-commerce and Content Management Systems have traditionally been segregated platforms with different processes and focus. As a result, many brands and businesses today suffer from ‘Two-Site Syndrome,’ where their “discover” and “explore” phases of the customer journey are disconnected from the “buy” phase, leading to a fractured digital experience.

Today, the desire for truly consistent omnichannel experiences has rendered the “old way” of creating content for a single channel futile. Serving integrated, evolved, and consistent content to commerce experiences to win the love, loyalty, and wallet share of the digitally-distracted consumer has become the new holy grail. This lofty aim calls for successful integration of e-commerce and content management platforms.

Mon, 16 May 2016

Drive Growth with Omnichannel Customer Experiences [Podcast]

For most consumer-facing brands delivering hyper-personalized omnichannel experiences to their customers is not an easy task. That’s because building superior omnichannel experiences means putting the customer at the center of the overall experience. Below are the three areas critical for a winning customer experience design:

Wed, 24 Feb 2016

Forrester, IDC & Gartner CX Predictions [Infographic]

Analysts predict that today's personalized experiences and multidiscipline CX strategies
will lead to more immersive omniexperiences, greater capacity, and through embedded cognitive services. Learn more about their digital transformation predictions in this infographic — and contact Photon's omnichannel experts to accelerate your brand's transformation!

Wed, 30 Sep 2015

Next-gen Automobile Sees Breathtaking Pace of Innovation & Investment

By Srinivas Balasubramanian, Co-founder and CEO, Photon

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At PhotonWorld 2015, at other forums and in his CTO Blog, co-founder and CTO of Photon, Mukund Balasubramanian has been exhorting Chief Digital Officers and Chief Information Officers at our clients to mind the post-mobile, multi-touchpoint world we are arriving at and the importance of being active across all emerging digital touchpoints for brand relevance.

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