Digital Transformation Insights

Mon, 17 Oct 2016

Powering the Omnichannel Personalization Engine: Big Data, a 360° Perspective, and a Mobile-First Attitude

By Srinivas Balasubramanian, Co-founder and CEO, Photon

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Most companies fail in matching the experiences they deliver with what their customers expect. And that’s off-putting. But given the benefits of omnichannel personalization, it’s worth trying to learn from the few Fortune 500 brands who’ve got their personalization tactics right

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Wed, 15 Jun 2016

Digital Strategy: Mobile-first means API-first

By Srinivas Balasubramanian, Co-founder and CEO, Photon

Digital Strategy: Mobile-first means API-first

Convergence of megatrends like cloud platforms, mobile apps, and the IoT devices has made interconnectedness a precondition for digital business success. By allowing one-to-many and many-to-one loose coupling between systems, APIs enable the interconnectedness and business agility demanded by the always-on, always-connected customers and are quickly proving their value as a game-changing strategic business tool.

Photon’s foundational team had realized the business value of APIs in 1998 when we had founded Infravio, one of the world's leading SOA Infrastructure companies that wrote several standards in the SOA Governance and API Management space and was acquired by webMethods in 2006. Leveraging the deep understanding of enterprise middleware we gained from those roots, Photon today builds award-winning omnichannel presences for some of the biggest brands, including 34 of the Fortune 100 companies.

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