Digital Transformation Insights

Mon, 16 May 2016

Drive Growth with Omnichannel Customer Experiences [Podcast]

For most consumer-facing brands delivering hyper-personalized omnichannel experiences to their customers is not an easy task. That’s because building superior omnichannel experiences means putting the customer at the center of the overall experience. Below are the three areas critical for a winning customer experience design:


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Tue, 25 Aug 2015

Wearable Tech & Rise of Apple Watch Infographic


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Thu, 30 Jul 2015

Photon and Moxtra partner to bring a rich collaboration experience to personalized customer engagement

 By Subrah Iyar, Co-founder and CEO, Moxtra and                                                                       Srinivas Balasubramanian, Co-founder and CEO, Photon


There are differing opinions in the community on how a business should go about effecting its digital transformation but there is complete consensus on one essential element of that effort – the need to deliver personalized engagement for the customer. Context-sensitive engagement is widely acknowledged to be a critical element, if not the cornerstone, of digital strategy. Such engagement increases the business’s mindshare, brand relevance and conversion to commerce with the consumer.

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Thu, 16 Jul 2015

How do you see the C-suite evolving in the digital age?



Digital is changing everything. It’s changing how we work and how we play as individuals. It’s changing how businesses and customers sense each other and how they transact. And most certainly, it’s changing how businesses organize themselves to survive and thrive in the digital age.

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Wed, 27 May 2015

Photon and Slyce are partnering to bring visual search to retail

By Mark Elfenbein, President and CEO, Slyce Inc. & Mukund Balasubramanian, Co-founder and CTO, Photon

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Fri, 15 May 2015

If Is in Play, What Are the Omni-channel Industry Implications?

By Srinivas Balasubramanian, Co-founder and CEO, Photon

On April 29th, Bloomberg reported that has retained financial advisors to “help it field takeover offers after being approached by a potential acquirer.” and its charismatic founder are larger than life topics; they had such profound impact on the information technology industry landscape that any acquisition will be the definitive tech industry acquisition in a long time and will reshape the industry.

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Thu, 30 Apr 2015

Apple Watch: A Game Changer if ever there was one!

By Mukund Balasubramanian, Co-founder & CTO, Photon

The Apple Watch will be a game changer for the Wearables category just as the iPhone was for mobile phones. Apple Watch will be the Gold Standard of brand experiences as consumer digital evolution curve continues from the Web to Mobile and now to multi-screen touchpoints.

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Sun, 15 Mar 2015

Digital In-Store Presences Demystified

By Mukund Balasubramanian, Co-founder & CTO, Photon

The last few years have seen an explosion of Mobile Apps for almost everything you can imagine, resulting in the slogan “there is an app for that” across the industry. This has been true across industries but nowhere has it been more prevalent than in retail. With consumer touchpoints with a brand on Mobile exceeding 50% this holiday shopping season, and growing, it is now time to move onto the next big area of growth for retailers - Ubiquitous Computing and a more specific manifestation of that, Digital In-Store Presences.

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